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Why should I use a Digital Agency?

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A digital agency answering this question, seems predictable, right? The real reason we have created this blog isn’t to persuade you to use one; instead, it’s to provide our readers with factual information on what they do and how they actually can benefit you. 

When Google was first founded in 1998, there was hardly any competition, new websites didn’t struggle at all to be seen; however overtime Google has grown and grown, and now websites have never had to fight harder to be seen.

garden-landscapers-google-search

But businesses haven’t got the time to be learning the ins and outs of SEO, nor do they have the time to learn how to utilise social media best. That’s why often, many business owners will turn to a digital agency for help.

A digital agency will take care of your website and online presence and make sure that you get seen, that you start ranking and above all, get customers.

Digital agencies usually have teams of digital marketers who are experienced in SEO, social media and almost everything to do with online marketing.

As the Google search engine changes its ranking algorithm every day, digital marketers make sure that they monitor its behaviour and patterns. They then test and trial marketing techniques to see what works best for their clients in terms of getting seen on the most popular search engine, Google. 

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Why should you use a digital agency if you’re a start-up?

When starting up your own business, we both know that there are a lot of commitments. The most important thing is earning an income, and the only way you will do that is by getting customers.

However, when you’ve just started your own business, the last thing you want to be doing is studying digital marketing, working out how to best market your company and engage with your customers. Instead, you know who your ideal customers are, so why don’t you tell this to a digital agency and have them do the rest of the work?

While you take care of other important responsibilities, you could have your own team of digital marketers on hand to make sure that you build your online visibility and that you start getting your website and social media pages are seen.

While you work on maintain other variables of your business, a digital agency will take care of our online reputation and ensure that your name is seen and remembered. 

Not to mention, all you will need are realistic goals and your digital marketing team will discuss with you the best strategy to take to ensure that you reach these objectives.

So, here’s why new business owners should consider a digital agency:

• Grow your reputability as a new trading company
• Create an identifiable persona across your social platforms
• Engage with new customers and promote your products or services accurately
• Get professional advice and guidance to reach your business goals.

There are many benefits that come with using digital agencies, and it’s highly recommended for companies that are new to the online world as there is a lot of competition and it’ll take a carefully planned strategy to ensure that you thrive.

Why should you use a digital agency if you want to grow your business?

You will hear this quite often, but it’s one of the most accurate statements, but every business is different. As every business is different, what works for one company may not work so effectively for another. 

Let’s say you’ve tried everything, you’ve posted leaflets through doors, you’ve published several Facebook campaigns and optimised all of your onsite SEO yet you still find yourself in the same place.

Well, that just means that something isn’t working for your business and that you will need to try something else, or it could mean that you to approach these strategies in entirely different ways if you are to see the desired results. Luckily digital agencies devote their time to working out the best possible strategy to take in order to reach their client’s goals.

They will look at what your preferred customer profile is, what your budget is and your deadline for completion. They will then devise how to best action this strategy over the realistic time frame and make sure that you spend your budget most effectively. 

Whether you’re a medium-sized company ready to push the boat out that bit further or a well-established enterprise that wants to skyrocket its sales this next month, there is a digital agency out there for every kind of goal (given that it’s realistic when reflected against your company.)

Every agency will differ, some will focus primarily on one type of strategy others will have experience in many different SEO and social marketing techniques; however, there will always be an agency that can deliver what you’re looking for.

What benefits will using a digital agency bring to your business?

Now the most important part of this all, what will a digital agency bring to your business? Your business is your livelihood, it means an extortionate amount to you and therefore you want to make sure that whatever you’re doing the right thing. 

Well, that can you expect by using a digital agency? You may hear or see a lot of marketing, you probably have various opinions on the subject and are uncertain as to if you need one. I mean you can post on social media, why would you need someone to do that for you? And you only wanted a website as a verification tool, so why should you care about growing its visibility?

However, using a digital agency has more advantages than you know. For instance:

• You can focus on other important tasks while a digital agency handles everything. They take care of everything from your organic ranking and your social presence etc.
• A digital agency will plan and action the best marketing strategy for you based around your goals with minimal input from you.
• Get your website ranking higher in local areas and for the keywords you want to show up for.
• If you change goals, the digital agency will create a whole new strategy to fit your new objectives.
• All digital ads they create will be managed and optimised professionally; therefore, you will always make the most of your spend.

Overall a digital agency stops you wasting your money by spending it where you should. They also make sure you are getting through to your customers in the right way and make the most of the online platforms.

They take care of making sure you are following Google guidelines and that your website starts to be found prominently through organic search. This is something that would take too much time to learn, yet it’s one of the most important elements of a successful business.

A digital agency will help put your name out there and make sure that you’re doing it well enough that it doesn’t negatively impact your brand and instead get you the results you want and need.

How will I know what digital agency is for me?

If you’re a roofer, a gardener, a hairdresser, there’s no doubt that you probably don’t get this ‘online stuff’ and that talking to a digital agency. 

But that’s what a digital agency does, they deal with the complicated matters, and when you speak to them, they will talk to you about it in a way that is understandable for you. 

As there are so many digital agencies out there, it’s always best to do your research. Quite often of not people will choose to go to marketers local to them, and that’s completely fair. However, you should choose a digital company that you are comfortable with. At the end of the day they will be your digital partners and be looking after your online reputation. 

How much will it cost to use a digital agency?

Don’t always go by the price, a cheap offer is highly tempting, but when it comes to your business, do you want what’s best or what’s average for your business? Cheap doesn’t always mean better. Although each agency will differ in price, if it seems to good to be true, it might just be.

It’s always important to make sure that you set a quarterly budget for your marketing. This budget will prove extremely useful for the digital agency and enable them to accurately determine what strategy would work best. It will also allow them to more accurately accommodate your requirements.

Organic marketing strategies are a commitment and get you long term results, however this takes time. This is the more cost-effective route to take although results will take longer. There’s also the option of paid marketing strategy such as digital ads. However, for digital ads, you should have a larger budget to maintain these strategies and keep visible. 

If you want to be seen online, that’s why you should consider using a digital agency.

If these are your first steps looking for a digital agency or you are looking to switch to a new team, we are always happy to have a chat and find out how we can help you!

digital agency

What Does A Digital Agency Do?

By Business, Design, MarketingNo Comments

What Is A Digital Agency?

The term ‘digital agency’, is a buzzword that’s too often thrown around and generally misunderstood. Although the term itself seems a reasonably simple concept, there’s still confusion as to what a digital agency actually is, and what it does.

We felt it important to clarify what a digital agency is, and what we do as one!

To put it simply, a digital agency encompasses all types of activity that promote your brand online. At Geek, we manage all aspects of a business’s online presence. There’s no denying that the world’s gone digitally mad. The problem with this is that traditional ways of marketing your business just aren’t sufficient anymore. So, it goes without saying that in this exciting and developing digital age, you need a digital agency to provide you with the vital services to market your business online.

From Web Design and Development to Search Engine Optimisation and everything in between, we’ve got you covered.

What Does A Digital Agency Do?

As a digital agency, design is extremely important to us. When your customers find you, you want to look good, stand out and be remembered. However, our focus goes beyond just the aesthetics of design. We consider the whole customer experience, concentrating on design functionality in order to deliver a seamless user journey across all channels.

Merging creativity with technicality, our innovative designers, savvy digital marketers and technical wizards work hand in hand to build your brand digitally. Whether you’re a start-up wanting to create a brand identity online or are an already established business looking to grow your presence, you’re in the right hands.

What Services Do We Offer?

Although offering similar services, no two digital agencies are the same. But here at Geek, we offer five main services to build your business online.

As a business, if you want to have a digital presence, you need a website. Having a website is the very first step in building your business online. Nowadays, websites need to be visually attentive, as well as providing flawless user experience. Whether you’re after a simple brochure site, or an interactive website that perfectly demonstrates your brand personality, we can help. Our web designers and digital marketers collaborate to create a website that is entirely bespoke to you.

Remember, as a digital agency, we don’t just focus on the aesthetics of design. It’s important not to forget functionality. We work with you to build digital tools that meet your business’s requirements. Our development services include web-based services, mobile apps, and desktop programmes. We’re able to create bespoke CRM systems, integrate software onto your site, and develop mobile-friendly apps that match your e-commerce site. We also take care of interactive elements and animations, aka the ‘cool stuff’ on your site!

I’m a digital marketer – so I may be biased – but marketing yourself online is one of THE most important things you can do as a business (or we can do for you). You’ve got your website as a starting point – excellent – now you need your own unique digital strategy in order to grow. We do everything, from Social Media posts to Paid Aids, to On and Offsite SEO. We’ll always tell you what we think is best for you. Simply give us your monthly budget, and from there, we can devise the most effective marketing plan to get you lead generation and brand awareness.

Remember, user experience is key when creating an identity online. That’s why we offer businesses fully-functional e-commerce websites that provide visitors with a smooth shopping experience from the initial visit, through to the checkout process. Most e-commerce users (about 90%), use their mobile. We all know how frustrating online shopping can be, especially when the site is challenging to navigate, with lack of payment options. That’s why we build a mobile-friendly e-commerce site that doesn’t leave your customers annoyed, but instead wanting to return.

Now, I know I said we look past just the aesthetics of design, but that’s not to say we don’t appreciate how important it is. In fact, our design team works with businesses to create unique logos through to branding packages. Again, when your customers find you, you want to stand out, and you want to be remembered. To aid your marketing efforts, we create consistency across your brand. We create design aspects that can be used across all platforms, and that work seamlessly with your new website.

Back To The Question…

We hope that this has cleared up the confusion surrounding what a digital agency is and answered your question of ‘what does a digital agency do?’. As mentioned, a digital agency does an abundance of things, and every agency is different. We can’t tell you what other digital agencies are specifically offering, but we can tell you what we do and how it will help your business.

So, if you’re looking for a digital agency for all your online needs, get in touch with a Geek!

marketing agency

Digital Agency vs Creative Agency: How do they differ?

By Business, Design, MarketingNo Comments

Can you be sure of the difference between a digital agency and a creative one?

The question every business owner has asked themselves – shall I hire a digital agency or a creative agency? In the beginning, we know (and so should you!) that every company needs a new website, social media accounts, branding, essentially all the building blocks to get your brand out into the big wide world. However, that’s where the age-old question is triggered. Is there one agency which better than another?

So, why the confusion between digital agencies and creative agencies?

Even before the creation of the internet, new and existing businesses have been using creative agencies. Using their artistic flair and creative imagination, it was their role to deliver all artwork, colours and branding needed. Essentially, what a creative agency would do is aid those who have a business idea but have no clue how to sell or brand it.

However, as time has changed and with the dramatic rise of the internet and a new game has entered the field. Marketing. Digital Marketing has become a distinctly technical activity. Not only does it incorporate branding, but also requires the understanding of the magical (and ever-changing) concept such as SEO – search engine optimisation!

Therefore, it is with no surprise that there has been total confusion! Business owners and directors not knowing who they should turn to. On the one hand, they could go to a creative agency who can provide them with graphic design services. But they could also go to a digital agency who could offer them social and search engine dominance. Sadly, it wasn’t and perhaps isn’t, as clear cut for everyone. Therefore, let us end this confusion once and for all!

What is a Digital Agency?

A Digital Agency helps business with elements such as PPC ads, website design, web development, e-Commerce and the minefield that is SEO. They will usually have an in-depth knowledge of the tools which are critical in ensuring success. From the little tweaks to an online advertising campaign to building websites that will display animations in the blink of an eye! As well as complex, multi-layered checkouts on an e-Commerce website, to anything in between!

  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Social Media Marketing
  • Content Creation
  • Lead Generation
  • Website Design and Development
  • Email Marketing
  • Mobile Campaigns
  • App Development

It goes without saying that digital agencies are a vital aspect for any business that is looking at excelling in this digital age. More often than not, companies will know to create an advertising campaign. Yet, lack the technical know-how to actually do it.

Overall, a digital agency can offer solutions to marketing efforts. Whether your businesses goals is to rank higher in Google search results (SEO), increase your ROI (PPC advertising) or capture your audience’s attention online (Web Design). Regardless, the job of a digital agency is to refine and optimise your existing marketing efforts tailored to your business.

What is a Creative Agency?

In simple terms, a creative agency will be the team of people responsible for the visual elements of a brand. Think of all the design that goes into marketing a product, service, or company – that will be the job of a creative agency.

  • Logos
  • Colour Schemes
  • Banners
  • Email Design
  • Infographics
  • Packaging Design
  • Videography
  • TV Ads

A creative agency is certainly a different beast. They are considered artsier, more imaginative based – what people know as the good old-fashioned design company. They would have no idea how to use software such as Google Analytics or Google AdWords. In fact, digital marketing is a foreign word.

Well, it may not be foreign, but it is certainly not the focus. Most of the time, creative agencies to do not see marketing efforts as a concern! Instead, by creating eye-catching designs, striking logos and beautiful branding, a company can attract customers.

Overall, a creative agency is full of brand experts who create all the graphic and visual design that is needed to define a service/product.

It’s safe to say, the definitions have become blurred. So, let’s combine the two!

So back to the question at hand. Shall I hire a digital agency or a creative agency? Well, as you can probably tell, there is a strong case that the two agencies should combine themselves. Businesses require that creative flair, yet also the know-how of the technical elements to be seen in front of the right audience. A company may go to one or the other, but does that have to be the case? Do you HAVE to choose between them both?

Well, no. It is clear that there no perfect definition of what agencies can or cannot do.

Here at Geek, it is safe to say we can offer both. Therefore, for all those business owners running around not knowing which one to go to still. Let us embrace your business, offer it that vital online presence and sell it to the world. We can provide you with creative designers that work hand-in-hand with our technical wizard digital marketing team in beautiful harmony. We will ensure that we keep your brand integrity consistent in every channel where you decide to dominate.

Therefore, if you’re looking for a digital AND creative agency, get in touch with Geek.

google eat image

What is Google E-A-T and why do you need it?

By featured, Marketing, ResourcesNo Comments

One of the BEST ways to boost your online reputation.

No unfortunately it isn’t a new food delivery application by the Google giant (you’re safe Deliveroo). Instead, Google ‘eat’ is an effective type of organic SEO that we often forget about.

These 3 letters stand for some of the most sought after information by any website visitor.

1.  Expertise

2. Authoritativeness

3. Trustworthiness

It’s basically the same principle of needing to eat to live, and this applies for your website.

Without ‘EAT’ on your site, then you can expect your site to die out amongst the sea of search results and be killed off by your competitors.

So, here’s what you need to know:

1. Expertise

It’s crucial that you’re an expert in your field, but on your website you need to demonstrate this. In your main content, this is where you should show the skills you have and how you can be trusted as a professional in your industry.

If you’re a blog post or a website that aims to gossip, then there’s no need to showcase your expertise. However, if you’re a professional who is expected to be trustworthy and honest then it’s crucial that you do demonstrate this behaviour.

If you’re in the financial, medicinal or legal industry then it’s paramount that you incorporate professionalism across your website, whether that’s through organic imagery or descriptive text.

Luckily, any site can demonstrate expertise.

As long as your content is truthful and useful then you’re all set. However, make sure you are being honest, because your customers need to trust you if you want them to stay.

2. Authoritativeness

It’s all-good if you’re PETA or the CIA, but if you’re a somebody like a new accountant looking to be authentic, then this is an important element that must be apparent in your site.

Basically put, you need to help your customers distinguish that you are the authoritative figure for the main content. They want to see that you have written this content personally.

Credentials are always necessary, but so are personal experiences like reviews. Reviews are one of THE best sources of authenticity to this day, you can never go wrong with them.

Unless you see some of the reviews for Ann Summers…yeah I wouldn’t, they’re OTT on details.

Anyway:

Try to turn customers into genuine acquaintances, provide useful information and back it up. If you say you’ve helped many people, show that or if you say you are cost effective, compare yourself.

In an ever-growing digital world, personal connection is scarce, so it can be hard to gain trust. However, by being honest, providing real content and supporting examples you’re already providing you’re genuine and worth the time investment.

3. Trustworthiness

One of the most important things with anything online is generating trust with the consumer or other businesses.

Your content is the key to gaining trust and building a working relationship. Ecommerce websites should definitely take note on this. If people will be providing their billing details and personal information then they need to be able to trust your site.

Everything about an ecommerce website should make the user feel safe. It’s especially important to add an SSL certificate to your site to make it ‘secure’.

A secure website also makes the Google algorithm like you more than your competitors without so it’s a good thing to invest in anyway.

More than 70% of first page results have an SSL too so if you want to be on top, it’s probably best that you build trust and page rank at the same time.

Google E-A-T doesn’t come up in most conversations – but it’s worth being the main topic.

A good way to look at this SEO tactic is the same way that you need to ‘EAT’ to live. If your content doesn’t ‘EAT’ then it won’t perform.

So rather than starving your content, add Expertise, Authoritativeness and Trustworthiness to boost it’s performance.

E-A-T is important. Much more than you think.

You may find this a silly question, I mean who would question trust and authenticity for being important? But there’s more to it.

Basically put, Google E-A-T determines the value of your website. ‘Quality raters’ keep E-A-T in mind when examine your content and make sure it provides what they came for.

Think of E-A-T as the reason why users would choose you over your competitor, it’s inevitable that anyone would more than likely choose the website that offers authority and trust.

This SEO method has a direct impact on how Google ranks your website too, therefore it’s never a bad idea to implement this tactic.

Google E-A-T vs ‘’Your Money or Your Life’’.

So how does E-A-T affect your site visitors?

E-A-T is closely related to something Google calls ‘YMYL’ pages. YMYL pages are webpages that feature content about medical advice, legal and financial advice and anything that helps you and your lifestyle.

Examples of YMYL:

  • Ecommerce store asking for credit card information.
  • A mum’s chat blog for parenting advice.
  • A blog offering legal advice
  • Health pages, listing symptoms of rare diseases.

High-ranking YMYL pages that you come across display a high level of E-AT. The safer a user feels on the website, and the more content that matches their query, the more it will meet the needs of Google E-A-T regulations.

Speak to a Geek
djl house

DJL UK: A Client Success Story

By Design, Marketing, Social mediaNo Comments

Want to hear a digital transformation success story? Well, sit tight, and let us tell you about our continuing work with DJL UK.

2015. The year when everyone fought over what colour THAT dress was, Adele’s number one album ‘25’ was released plus man-buns became a trend – what a time to be alive! (Also, side note: it was blue and black, FINAL).

But, additionally in that year, DJL UK, a little known home improvements business, came to us asking for help to expand their new business. So, we provided them with the answer – a digital transformation.

Fast-forward to 2019. With their dynamic website, effective digital marketing strategy,uniquely designed marketing materials and bespoke branding, DJL UK have been able to establish a thriving home improvements company that is continuing to evolve.

A success story? We think so (even if we are a little biased).

Bespoke website and logo design that reflects DJL UK brand.

We have worked closely with DJL UK over the years to help understand them as a business, ensuring we created a brand that was truly reflective of their requirements. But most importantly increased their sales. Therefore, our first step in transforming DJL’s brand awareness was designing their logo.

Something original and bold needed to be conjured up, but that was no problem for our team! A simplistic design and colour scheme were selected to attract customers and easily explain the purpose of the business.

DJL-home
DJL Homepage

With an easily identifiable logo in the bag, we moved onto bespoke website development. Geek designed and created a contemporary, UX responsive, seamless website which is visually-dependant.

Our designers developed the blue, white and grey colour scheme, maintaining consistency throughout the site to amplify its authenticity.

Moreover, the website highlights the core pushes of the company and appeals to their domestic client base. Additionally, we made sure we covered all our clients’ specifications. Tailoring the site to meet their preferences and portray the brand how they envisioned.

Establishing a digital presence to capture audiences

With a new, modern and sleek website – a digital marketing plan was needed! Therefore after identifying the company’s client base and where they wanted to progress – we could generate a strategy which would reach their target audience.

So, our digital marketers got to work. Daily social media management, monthly blogging, extensive SEO work and continuous creation of localised page content. All to rise through the ranks and become noticed.

Consequently, there have been 3 main aspects of our digital marketing plan over the past several years – all working together to generate leads and referrals.

Daily social media posting to build engagement

Three times a day. 5 days a week. We post a range of campaigns styles to retain the attention of existing customers on Facebook. In addition to taking advantage of social sharing.

Wondering what social sharing is? Let us explain. When one existing client of DJL UK likes a post, their friends then see this. If any of these then give it a thumbs up, their friends are visible to the campaign too, and so on, and so on! You get the idea.

Therefore, over the past 4 years, we have made sure to continually post regularly to build awareness and get DJL’s ‘foot in the door’ with multiple clients. A mix of highly visual images to inspire customers, promotion graphics presenting discounts and humorous captions post have meant we have successfully established a brand’s voice to communicate with customers.

DJL Facebook Page

From starting out posting to family and friends, DJL UK’s social media now reaches over 1000 customers and achieves significantly high engagement rates daily – not bad even if we do say ourselves!

Blogs on DJL's Website

Engaging and relevant monthly blogs

Each month, our content writers, draft, publish and design engaging blogs for DJL UK that carry the voice from social media over to the website. Covering a range of topics from ‘6 EASY TO TELL signs it’s time to replace your windows’ to ‘Why should I transform my conservatory? 8 Ideas and uses’.

Informative, as well as visual – blogs, are an essential aspect in retaining clients and ensuring new customers recognise you are active. Nobody wants to see a website that is never refreshed with new content!

Localised SEO Pages to reach the target audiences

DJL UK is based in Peterborough – even though this is a large area and can provide more than enough work, what about those customers that are considering a new composite door only 30 minutes away in Stamford? They’re not going to see your website! Well, that’s where we come in!

Monthly localised pages have allowed DJL UK’s website to appear in local search results. For example, ‘Composite doors in Corby’ and ‘Warm Roofs Stamford’. By adding new location each month, we have further extended the net of potential clients – growing the business.

djl map

Our work doesn’t just stop there!

Oh, no, no, no! Geek Designs also created contemporary off-line marketing materials to promote brand identity further. The off-line marketing visuals ensured branding flows throughout every aspect of DJL, from logo incorporated contracts, on brand folders and vibrant vehicle livery.

Business guidelines were considered throughout the graphic design process, allowing us to capture the brand’s character to develop a memorable offline existence.

Honestly, we’re not bragging…the statistics say it all!

We delivered long-term value to DJL UK by helping them to understand and engage their customers using database insights and smart optimisation frameworks. New and existing clients continue to provide work for the DJL UK team – pretty good results we reckon.

So, overall, we can safely say we have achieved a successful website that has grown and evolved due to the beneficial, bespoke digital marketing strategy we have implemented.

What!? Don’t believe us? Ask DJL UK for yourself!

“Several years ago, we came to Geek designs and instantly, they understood what we wanted! We wanted a thriving business, and we've got it! The whole team has contributed to the success of the company today - from our fantastic website to managing our social media account. We have full trust that Geek Designs knows our business inside out to deliver results continually. A massive thank you Geek Designs - we wouldn't be where we are today without your help!”

Dan WoodsOwner of DJL UK

See what we have done for DJL? We could do the same for you. From humble beginnings to the present day, we will forever grow your business, refresh content and make sure you are reaching customers, and enticing them onto your website.

Contact a Geek today. What’s the harm in dropping us an email or giving us a bell if you’re curious? Hint: there isn’t any!

colour psychology

Colour Psychology

By Design, MarketingNo Comments

The Colour Psychology Lesson That Will Affect Your Marketing

We are back again for another psychology lesson – we know, we could start charging for these. But, this time we are back to discuss colour psychology, aka how colour influences us.

Me, you, the person sat next to you; humans are visual creatures. You may not think so, but it’s true. That’s why companies thoroughly test colours of advertisements, ads, buttons – you name it. For example software company HubSpot recently conducted a test that demonstrated that testing is vital.

By changing a CTA button from green to red, the conversion increased 21%! Without changing anything else on the page except the colour of the CTA. Interesting right? That is the power of colour psychology in marketing.

Ultimately, the choice of colour in branding is vital. It has a BIG impact on how the brand is perceived. Therefore, let us guide you through how colour psychology plays a role in marketing, exploring the most popular colours for big brands.

Red

The famous colour of those 99 balloons, that little Corvette and UB40’s favourite wine – red is a popular colour for big brands. From the likes of Coca-Cola, Netflix and Virgin, red one of the most used colours in marketing. But, power does it have in colour psychology?

Red triggers both positive and negative influential emotions. Positive feelings include power, passion, energy and excitement. However, negative emotions include anger, danger, warning, pain and defiance. Therefore, take caution when using red.

But, ever seen a large sale sign in shop windows? Ever noticed what colour it is? Red! This colour creates a sense of urgency, which is what makes it so effective in sales. Additionally, red encourages hunger and gets our appetite rumbling. Hence why we frequently see red within the fast-food sector, such as KFC, Five Guys and McDonalds.

This bold, daring and energetic colour features in a wide variety of brands, from food to sports, clothing to technology.

Male Symbol

7% of males claim red is their fave colour

9% of females claim red is their fave colour

Female Sign

Orange

When you think of the colour orange, who else pictures an autumn day with leaves on the ground? An upcoming and popular colour within marketing, the colour features in the logos of many big brands such as EasyJet, Amazon and TNT. In regards to how this colour influences us – orange’s colour psychology is fascinating.

If the colour orange were to have a personality, it would be adventurous, competitive, but disaffected. See it as the teenage of the rainbow. Orange often generates a feeling of warmth, given its association with the sun, but is also considered bright, light and fun. Therefore orange may suit a non-corporate brand.

Additionally, remember us saying orange shades remind us of an autumn day? Well, this is no coincidence. “earthy” brands often use darker shades of orange.

However, 26% of people consider orange to be a “cheap” shade. This is not necessarily a bad thing. This could set you apart from high-end competitors and appeal in regards to affordability.

male orange

5% of males claim orange is their fave colour

5% of females claim orange is their fave colour

female orange

Yellow

From the famous golden arches to the Post-it notes we use daily at work or school, yellow evokes feelings of optimism, happiness, creativity and intellect.

Yellow represents all things positive due to its connotation to the sun and beach. Therefore, if you’re looking for a happy, fun and youthful brand, yellow is the go-to colour. However, the strong positive of yellow are offset with challenges. According to some consumers, shades of yellow look dirty, while some tints are off-putting to the eye.

But, this shouldn’t put people off. When used correctly, yellow is powerful, especially when paired with a darker colour. Nikon, Bic and IMDb incorporate this colour into their branding.

Male-Symbol-Yellow

57% of males claim yellow is their fave colour

35% of females claim yellow is their fave colour

Female-Sign-yellow

Green

Well, what can we say about green? It’s the BEST colour for marketing 😉

But in all seriousness, green is a relaxing colour that is easy on the eye and synonymous with health, hope, freshness and prosperity. The colour psychology of green strikes a core with humans as green represents life.

Brands which green is associated with a range from pharmaceuticals and organic foods companies, to the military, banking and finance. With only 6% of people viewing green as a “cheap” colour – green is undoubtedly an excellent choice for marketing material (even if we are a little biased).

Male-Symbol-green

14% of males claim green is their fave colour

14% of females claim green is their fave colour

Female-Sign-green

Blue

The colour of those great suede shoes – people view blue as a loyal, respectful and social colour.

The colour psychology of blue reveals blue has a very calming effect on the mind. Yet, it is also the colour of strength, wisdom and trust. For these reasons, many big brands use it. From Facebook, Nokia, Ford and Dell – high-flying companies acknowledge blue’s traits. It is the colour of dependability, logic and security.

However, research also shows that blue is considered a safe choice, with many seeing it as an easy choice for a logo. However, by choosing blue you will be aiming at the masses with it being a favourite colour for both genders, plus only 1% view it as a cheap colour!

Male-Symbol-blue

57% of males claim blue is their fave colour

35% of females claim blue is their fave colour

female

Black

Finally, black. It is fair to say that black is suited for some businesses and not others. You don’t want to be a Health business with a black logo, do you? Black is synonymous with positives such as sophistication, authority and substance. But it also has its negative connotations – menace, mourning and evil.

But regardless of these negatives, the high street brands are renowned for their simple black and white palettes. With the additions of bright colours, black can add energy and make consumers think of high-class.

With multiple luxury brands – Ralph Lauren, Moet and Channel all incorporate black into their logos – and greatly influences people. A mere 1% of people view it as a cheap shade.

male sign

8% of males claim black is their fave colour

6% of females claim black is their fave colour

Female sign

And there you have it – the psychology of some of the most used colours within marketing. But, of course, we haven’t revealed EVERYTHING there is to know! So, if you’re looking to begin marketing or create a new logo – contact a Geek today to gain the best for your business.

Class dismissed!

The Top 5 Digital Marketing Questions We Get Asked!

By Marketing, SEO, Social mediaNo Comments

Debating whether to start digital marketing? Got some burning questions?

As digital markers, we very much use to questions being thrown at us left, right and centre, and we are always happy to help! But, over our years of experience, we have noticed a few specific questions that continually pop up when discussing digital marketing.

So we thought we would pull back the curtain and reveal some of the behind the scene digital magic. We’ve compiled our top 5 digital marketing questions that we believe should help you if you are thinking of beginning your online branding transformation. (But, before you ask, no not them all! Duh, we can’t give away all our secrets!).

Without much further ado, our top tips just for you!

1. “As a small business, would I really benefit from digital marketing?”

YES! No matter how big or small you are, if you have a business – you need a website. And what does a website need to help it make money? Digital marketing, of course. By branding yourself, you are widening the net of potential customers and amplifying who sees your business.

There are many different aspects of digital marketing – all of which at Geek, we are masters of. From social media marketing, content marketing, SEO and email marketing, paid advertising, the list goes on!

But whatever service you choose, the role of digital marketing is to help get you to be seen among the large crowds online. Whether that is on social media or search engines – marketing builds your brand’s awareness! Through effective digital marketing, you can rise through the ranks of Google and reach the podium of results and attract new leads.

2. “Is email marketing still as effective?”

Do you still receive emails in your inbox? Email marketing may be considered out-dated with other platforms such as social media – but emails are still very much as useful as they always been. If you ponder about it, it could be the most effective!

Think about it – you’re not posting on social media hoping some of your followers will view it, or posting something on your site hoping someone will visit it – you are delivering directly to their inbox. Even if they don’t open, they’ll see your name in the subject line!

3. “Does social media actually help a business?”

Most definitely! It has been proven time and time again, business after business that it does! In fact, not using social media could potentially harm your business. Having an online presence is expected of any company these days.

You can connect with customers; increase awareness about your brand and drive traffic to your website. Social media is no passing trend. In fact, more people follow brands on social media than celebrities! Move over Kim K – businesses are here to break the Internet.

Furthermore, by having an active social media page could lead to social spreading. One person may like your post, then their friend sees this, then their friends, then there’s and so on! See why we say social media is a very effective tool?

4. “What social media should I be using?”

Well, this depends on numerous factors. Starting with, what are your business goals? Are you a B2B or BCB business? The target audience of your business will determine which social media platform you use.

If you are a B2B business, so you wish to be targeting other companies – LinkedIn is the ideal choice for you. On here you can mix with other companies in a similar business sector as yourself. However, if you are looking to target customers, other platforms such as Facebook and Twitter are better suited.

If you are a BCB, it is also essential to identify your customer’s persona. Are they a young or old demographic? Are they male or female? All these may seem irrelevant to you, however, to digital markers, these are the ingredients to concoct the perfect marketing plan.

Each social media platform has a different target audience; therefore, by understanding your customer, your marketing will be more successful.

5. “How long does it take to see results with digital marketing?”

Finally, our most commonly asked question…and, to be honest, there’s no definitive answer. But, there’s one thing for sure, digital marketing isn’t a one-time thing. It isn’t overnight. It is ‘in it for long haul’ marketing. Anyone who tells you they can get you fast marketing results is usually up to no good!

Of course, with paid advertising, results can be seen quicker – however, with organic work, it can take anywhere between 3 to 12 months. Plus you’ll gain significant competitive advantages that your rivals can’t beat just by coming along with a bigger budget! You will get your foot in the door, build awareness and achieve meaningful results.

Remember: digital marketing is a marathon, not a sprint! You gotta keep on runnin’!

The likely case that if you’re thinking about these questions, you probably need a digital marketing plan creating! So, why not contact a Geek today?

We can help you build a bespoke strategy for your company and help drive traffic to your website.

But, if you have any more digital marketing question – you have to come and visit us for those all those special secrets.

8 Psychological triggers that will WIN you MORE SALES

By Business, E-commerce, MarketingNo Comments

Psychological triggers could achieve you a BOOST in sales and profits

Today class, in psychological marketing 101, we are going to immerse ourselves in the psychology of sales. So LISTEN UP as we go through the 8 psychological triggers that are guaranteed to boost your sales!

As a small business owner, you know that closing a sale is crucial to your growth and success. Well, say hello to psychological triggers.

Customers often like to think they are in control, especially when it comes to sales – however, science has proven otherwise.

In reality, with subtle and clever adjustments to your website – you could successfully influence behaviour and motivate someone into purchasing your goods.

So, before we bore you, we’ll deliver what you came to this blog for – the psychological triggers that are guaranteed to drive sales and help close more deals.

Evoke Reciprocity

Remember the saying your mother probably once told you, “you don’t give to receive” well, scrap that!

Reciprocity works quite simply. If you give your customers something valuable, they’ll feel obligated to provide you with something in return. When we say “something”, we mean a sale.

Why does this work we hear you ask? Psychologically people tend to feel uncomfortable when they feel like they owe someone something. Therefore, to balance out this sense of unease, people return the favour. Your customer work the same way – if you do nice things for them, they’ll feel a compulsion to return the favour.

A simple and effective way to incorporate this psychological trigger into your marketing is by offering free products, sample and gift with purchases – who doesn’t enjoy a freebie?

Arouse Curiosity

Give customers just enough to make them want more! If you inject enough curiosity into your content, you’re creating an itch. No, not literally, but your customers are going to need to scratch that itch by taking action – aka by buying a product or reading on to discover more.

Whether it is a marketing email or blog post, this simple psychological trigger, you can evoke curiosity. How? Something a little like this:

  • Tell a story but don’t finish it“Wondering if Bob met his weight loss target and lost 50 pounds? I think the results are going to surprise you! But first, let me share with you common mistakes among dieters…
  • Tell them where to go“In this newsletter, you’ll find out which healthy foods reduce fat and help you lose weight! (See page 15 to find out what it is.)
  • Mention that others love the product“Thousand of other women love our shapewear jeans and so could you!”

Attention is in the detail – Be Specific

More often than not, people are sceptical when they read bold, unrealistic claims – even if they are 100% legitimate! But, this doesn’t mean you should stop bragging about your services. No, no, no! All you have to do is be exact. Psychologically, customers are more likely to believe your bold claims if they specific. Take a look at the example below:

  1. “Last month Tracy made £2000 with Facebook Ads and you can too!”
  2. “Last month Tracy made £2254 with Facebook Ads and you can too!”

Even though these statements are the same, the second statement is more persuasive. That’s because it’s highly unbelievable that someone made precisely £2000. It is far more realistic that they made £2254.

Therefore, whenever you can be specific about a number or any other detail, DO IT!

Build credibility and trust

Remember from our last psychological trigger; people are sceptical. They have their defence shields up and asking themselves “why should I trust this person?’. So, you need to give your customers a reason to rely on you – in other words; you need to build your credibility.

Have you been on a companies website and read about their years of experience or list of numerous accreditations? There’s a method to their bragging. These are examples of reliability building statements. By mentioning how you and your business has succeeded over years of experience, helped multiple people and how you’re the real deal will psychologically make customers believe you are someone who can be trusted.

Do you have experience, credentials, a degree, awards or results in the field? If so, tell people! Sharing your success with your client is guaranteed to build your credibility.

Induce Consistency

People don’t view themselves as indecisive, wishy-washy customers who change their mind whenever the wind blows. People like to see themselves as decisive, so use this psychological fact to boost your sales.

In regards to business, this work by getting your foot in the door. By getting your name out to customers, or even getting them to buy something small from you. When you later ask them for a more significant purchase, they want to appear consistent and complete your favour.

Yes, this technique does work! If you ask your customers for a big sale right away – they will most likely outright say no. However, if you ask them for a small purchase to get your foot in the door, they are more expected to say yes later down the line.

It doesn’t just have to be buying and selling, for example:

  • Ask people to subscribe to your newsletter (easy), then ask them to buy your entry-level product.
  • Ask people who have liked your social media page to then share it.
  • Ask the customer to enter a free contest, then later ask them to register for a monthly subscription.

You get the idea. Once your foot is in the door with a small request, you can make larger requests in the future.

Social Proof

In psychological terms, customers are like sheep – they are unsure of themselves. Therefore they prefer to see what others are doing and follow along.

For example, have you ever been in a situation where you are sure of an answer, but others disagreement makes you doubt yourself and not believe you’re correct? This is an example of conformity.

The same can be seen in sales and marketing. By showing your customer that everyone else is buying your product or service, ‘liking’ your social media posts and subscribing to your emails – they are more inclined to conform in your sales process. This is called social proof.

An easy way to incorporate this within your business is through testimonials – it is not you telling them to buy but other customers! The bottom line is to show that other people are buying from you, which means ultimately more people will do the same.

Invoke FOMO (Fear of missing out)

Fear is an incredibly powerful psychological trigger. But, I’m not saying you should become Freddy Krueger or Pennywise the Clown to scare the life out of your customers! Instead, lightly touch the fear trigger to make an impact.

This is one of the most common and popular techniques for driving sales because of its success. From discounts which last only a few hours, or a bonus reduction to the next 100 customers, or only stocking a select few of an item – all these different methods create a sense of scarcity, boost urgency and in general a sense of fearFOMO.

Radiate Authority

Have you heard of the Milgram experiment? The study in which ordinary, everyday people were told by an authority figure (who was a researcher in a white coat) to deliver an electrical shock to someone else they couldn’t see. Of course, the shocks weren’t real – but the subject of the experiment didn’t know that! Despite hearing fake screams, the participants kept delivering the shocks. Why? Because someone of authority told them to do so.

Please be aware we are not telling you to go round shocking people! But, instead, get people to listen to you and get them to do what you want.

You don’t have to have any specific credentials to position yourself as an authority figure in your niche. If you’re an expert – act like one! Speak with confidence in your blogs, emails and other content to help customer associate you with authority. Not sure if you’re in a position to emote authority – join ventures or gain testimonials from authority businesses are perfect techniques.

Understanding how your customers think and how you can influence their action is a powerful tool that will help you boost sales and profits. But, remember students – use these 8 psychological triggers wisely. After all, the best and most valuable connections with customers are built on trust and care.

Do you want to boost the sales of your business? Or would like our help to build and design a psychology approved website? Our designers and content writers can produce a website that is guaranteed to drive sale – so get in touch.

5 Facebook Ads That ACTUALLY Work

By Marketing, Social mediaNo Comments

Are you using Facebook Ads, but having no success? Well, your luck is about to turn!

On average Facebook is home to 1.45 billion active daily users – from your teenage students sharing videos of funny dogs to small & large companies building their relationships. However, connecting with them isn’t always easy.

For businesses, posting on Facebook alone is not enough. Sure, you could spend time on your efforts to drive people to your website, but this may not be reaching your correct target audience.

So, let us introduce to you to optimised Facebook Ads.

These ads can help you spend your marketing budget wisely and see a positive impact on your website traffic. You can specifically target those who your business is aimed towards, rather than casting your net out and hoping someone of interest sees it.

But, how does a successful Facebook Ad campaign look? Well, we thought we show you 5 of the best Facebook Ads that actually work. Yes! They truly work! So, go on, take a look…

5 of the best Facebook Ads you should be using:

BOGOF – not literally, by one get one free! – Offer Ads

This form of Facebook Ad allows companies the option to promote a discount on a product or service that can be redeemed on Facebook. The benefits of this? Well, it eliminates one step in the buyer’s journey, which statistically increases sales.

There are multiple benefits to an offer ad. First, it drives users directly to your offer. Secondly, you can reach an audience that you want, as all the targeting options can be set.

Finally, you can include as much or little information as you’d like! From the number of people who have claimed it, the duration and the exact offer amount. The more information will help eliminate any unqualified links, which cost you money (annoying we know!).

Lights, camera, action! – Video Ads.

A MASSIVE 8 BILLION videos are watched on Facebook – so surely it makes sense to create a Facebook Ads which incorporates a video? This form of ad offers more engaging content compared to a static post.

Our top tips in regards to video ads, keep them short and sweet! Even though Facebook allows you to upload a more extended and much larger video, the shorter, the better. People want information instantly, not in 10 minutes.

A perfect example of a successful video Facebook Ad is Allbirds. Their short and simple video correctly advertises their footwear while remaining interesting.

Get creative with Photo Ads

Another form of media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook started favouring visual content.

But, it is essential not to get lost among the crowds (when we say crowds, we mean billions of other users who are posting images). Photo Facebook Ads should tell a user what your offer without any confusion. The image can be as bright, colourful as unique as you like, as long catches people’s attention.

Take a look at this photo ad from a company called Monday. They cleverly incorporated Apple’s old colours into their logo – a subtle nod to their services.

But, before we move onto the next ad, we leave you an important reminder! Remember, the optimal size for a Facebook photo ad is 1200×628 pixels – any bigger than that; you will be cropped (dun, dun, dunnnn).

Did you get your invitation? – Event Ads

Events ads promote a specific event. The buttons or ‘call to actions’ on these pages usually send users directly to the ticket purchasing page, generally on the companies website.

By using this form of Facebook Ad you will drive a targeted group of people to attend your event. The ad will show up in the News Feed of the specific audience you’ve chosen, enticing them to attend. Getting people to events and those bums on seats can be tricky. But, by promoting your event to a targeted audience on Facebook can grab the attention of the right attendees.

For a successful events ad, make sure to include the perks of attending, the price, dated and a clear call to action (button) to purchase a ticket.

Finally (but our favourite) is the Multi-product Ad

How does showcasing several of your products within one ad sound? Perfect right! Well, you can achieve just that with a multi-product Facebook ad. Users can scroll through the images and click on individual links to each product – providing them with an interactive ad. You can promote multiple of anything, blogs, services, anything you do!

Here at Geek, our favourite multi-product Facebook ads are ones in which tell a story. This can be seen in the example below. Each ‘section’ acts as a step-by-step guide on how to curl your hair. A bright idea if you ask us!

Not to brag, but here at Geek Designs, we specialise in social media marketing. So, if you’d like to integrate Facebook Ads into your digital marketing strategy, get in touch with us. While you’re busy providing the services and making existing customers happy, we can get new and potential customers to you. Yes, we are that good!

What is this ‘SEO’ stuff? The Guide for Beginners.

By Marketing, SEONo Comments

I know you’ve been looking – so here’s the easy way to understanding SEO. 

This abbreviation will be an important part of your successful digital business – but what does it mean?

Search engine optimisation (SEO) for short is a big part of every business you see on Google (so, yeah billions).

When you have a website made, SEO is the stuff that will come with it. Basically put, search engine optimisation is the optimisation of websites to help Google understand what it’s about.

However, today we want to help everyone understand it.

SEO is one of those things you are never ‘fully knowledgeable’ in, this I because every day it changes. Just like the creator of Photoshop, even he says that he isn’t an expert on his own app.

Don’t fall for these ‘SEO experts’, it changes every day and I don’t believe they’ve become an expert on the new changes after 24 hours. Therefore what you need to look out for are the digital marketers who know how to use SEO.

So, for you SEO rookies we’re going to tell you all you’ll need to know and ensure that you remember it by putting it in the simplest way.

Okay so entrepreneurs, competitors and interested readers, here’s your guide to SEO:

I mentioned it briefly – but what is SEO?

Yes, we know what this stands for, but what is it? SEO is the ‘stuff’ that web designers and digital marketers (or your brave-selves) will implement into a website to allow Google to rank your pages.

Google is a robot, it relies on digital information to process everything and SEO will break down what your website means.

Without SEO, there is no website, well it isn’t on the Google search engine anyway.

SEO is made up of keywords, locations and conjunctions (connectives) that help rank a website under these terms. However, throwing in every keyword you can think of is a bad move.

This is where ‘SEO strategists’ ensure to implement SEO the best way. SEO takes time, research and forward thinking, this is because you want the best SEO for your site.

Onsite SEO

Now, this SEO will be what you find on your website. This is one of the most important optimisations, this is because you’ll need onsite SEO to get your pages ranking.

Also known as metadata, you will need to put together keywords that generate a concise yet short ‘title tag’ and keywords that form a slightly longer yet clear description.

Metadata is what your users will see on the search engine results pages (SERPS). This data will be ranked by Google and tell users what the link will lead them too.

They’ll end up looking something like this:

Organic SEO

You may have seen these two words around quite often and it’s important to consider them. Organic SEO is a mostly ‘free’ way of getting your website noticed by the customers you want.

Unlike paid methods of optimisation, organic SEO typically requires a one-off payment and a month’s worth of website traffic and conversions.

Basically put, although this sounds the perfect way to get more leads and sales, organic SEO does take time. I know many of you don’t want to spare time, however, in the long run, you will see the result you were promised.

So what options of Organic SEO do you have?

Well, there are many, but there’s only one type I want you all to focus on for now and that’s Local SEO.

Local SEO

Let’s say you’re based in London, there’s a lot of competition there am I right? Well, what local SEO does – it gets your website found in local areas.

Break down the search queries to specific towns or smaller cities will help customers find your business much easier.

Local SEO pages are added to your website, here a digital marketer will optimise the page and content to rank for a local search. For example, a plumber can rank for the keywords ‘plumbers in Clapham’ and come up when a user searches this particular enquiry.

Paid SEO

Also known as ‘Google Ads’, paid SEO is the long process of paying to get results, just as Google wants you too. You have PPC and PPI campaigns that will help you get more customers, however, the headache is that you’ve got to pay.

However, even if you are agreeing to pay for amplified SEO, it’s important that you have a strategy behind your efforts. Often, people will ask a digital marketer for help as they know the ins and outs of a successful campaign – but you can attempt it yourself.

It is always best to ask a professional before you commit to Google Ads because you will end up spending a lot of money on the wrong traffic.

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