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Marketing

What is Google E-A-T and why do you need it?

By featured, Marketing, ResourcesNo Comments

One of the BEST ways to boost your online reputation.

No unfortunately it isn’t a new food delivery application by the Google giant (you’re safe Deliveroo). Instead, Google ‘eat’ is an effective type of organic SEO that we often forget about.

These 3 letters stand for some of the most sought after information by any website visitor.

1.  Expertise

2. Authoritativeness

3. Trustworthiness

It’s basically the same principle of needing to eat to live, and this applies for your website.

Without ‘EAT’ on your site, then you can expect your site to die out amongst the sea of search results and be killed off by your competitors.

So, here’s what you need to know:

1. Expertise

It’s crucial that you’re an expert in your field, but on your website you need to demonstrate this. In your main content, this is where you should show the skills you have and how you can be trusted as a professional in your industry.

If you’re a blog post or a website that aims to gossip, then there’s no need to showcase your expertise. However, if you’re a professional who is expected to be trustworthy and honest then it’s crucial that you do demonstrate this behaviour.

If you’re in the financial, medicinal or legal industry then it’s paramount that you incorporate professionalism across your website, whether that’s through organic imagery or descriptive text.

Luckily, any site can demonstrate expertise.

As long as your content is truthful and useful then you’re all set. However, make sure you are being honest, because your customers need to trust you if you want them to stay.

2. Authoritativeness

It’s all-good if you’re PETA or the CIA, but if you’re a somebody like a new accountant looking to be authentic, then this is an important element that must be apparent in your site.

Basically put, you need to help your customers distinguish that you are the authoritative figure for the main content. They want to see that you have written this content personally.

Credentials are always necessary, but so are personal experiences like reviews. Reviews are one of THE best sources of authenticity to this day, you can never go wrong with them.

Unless you see some of the reviews for Ann Summers…yeah I wouldn’t, they’re OTT on details.

Anyway:

Try to turn customers into genuine acquaintances, provide useful information and back it up. If you say you’ve helped many people, show that or if you say you are cost effective, compare yourself.

In an ever-growing digital world, personal connection is scarce, so it can be hard to gain trust. However, by being honest, providing real content and supporting examples you’re already providing you’re genuine and worth the time investment.

3. Trustworthiness

One of the most important things with anything online is generating trust with the consumer or other businesses.

Your content is the key to gaining trust and building a working relationship. Ecommerce websites should definitely take note on this. If people will be providing their billing details and personal information then they need to be able to trust your site.

Everything about an ecommerce website should make the user feel safe. It’s especially important to add an SSL certificate to your site to make it ‘secure’.

A secure website also makes the Google algorithm like you more than your competitors without so it’s a good thing to invest in anyway.

More than 70% of first page results have an SSL too so if you want to be on top, it’s probably best that you build trust and page rank at the same time.

Google E-A-T doesn’t come up in most conversations – but it’s worth being the main topic.

A good way to look at this SEO tactic is the same way that you need to ‘EAT’ to live. If your content doesn’t ‘EAT’ then it won’t perform.

So rather than starving your content, add Expertise, Authoritativeness and Trustworthiness to boost it’s performance.

E-A-T is important. Much more than you think.

You may find this a silly question, I mean who would question trust and authenticity for being important? But there’s more to it.

Basically put, Google E-A-T determines the value of your website. ‘Quality raters’ keep E-A-T in mind when examine your content and make sure it provides what they came for.

Think of E-A-T as the reason why users would choose you over your competitor, it’s inevitable that anyone would more than likely choose the website that offers authority and trust.

This SEO method has a direct impact on how Google ranks your website too, therefore it’s never a bad idea to implement this tactic.

Google E-A-T vs ‘’Your Money or Your Life’’.

So how does E-A-T affect your site visitors?

E-A-T is closely related to something Google calls ‘YMYL’ pages. YMYL pages are webpages that feature content about medical advice, legal and financial advice and anything that helps you and your lifestyle.

Examples of YMYL:

  • Ecommerce store asking for credit card information.
  • A mum’s chat blog for parenting advice.
  • A blog offering legal advice
  • Health pages, listing symptoms of rare diseases.

High-ranking YMYL pages that you come across display a high level of E-AT. The safer a user feels on the website, and the more content that matches their query, the more it will meet the needs of Google E-A-T regulations.

Speak to a Geek

DJL UK: A Client Success Story

By Design, Marketing, Social mediaNo Comments

Want to hear a digital transformation success story? Well, sit tight, and let us tell you about our continuing work with DJL UK.

2015. The year when everyone fought over what colour THAT dress was, Adele’s number one album ‘25’ was released plus man-buns became a trend – what a time to be alive! (Also, side note: it was blue and black, FINAL).

But, additionally in that year, DJL UK, a little known home improvements business, came to us asking for help to expand their new business. So, we provided them with the answer – a digital transformation.

Fast-forward to 2019. With their dynamic website, effective digital marketing strategy,uniquely designed marketing materials and bespoke branding, DJL UK have been able to establish a thriving home improvements company that is continuing to evolve.

A success story? We think so (even if we are a little biased).

Bespoke website and logo design that reflects DJL UK brand.

We have worked closely with DJL UK over the years to help understand them as a business, ensuring we created a brand that was truly reflective of their requirements. But most importantly increased their sales. Therefore, our first step in transforming DJL’s brand awareness was designing their logo.

Something original and bold needed to be conjured up, but that was no problem for our team! A simplistic design and colour scheme were selected to attract customers and easily explain the purpose of the business.

With an easily identifiable logo in the bag, we moved onto bespoke website development. Geek designed and created a contemporary, UX responsive, seamless website which is visually-dependant.

Our designers developed the blue, white and grey colour scheme, maintaining consistency throughout the site to amplify its authenticity.

Moreover, the website highlights the core pushes of the company and appeals to their domestic client base. Additionally, we made sure we covered all our clients’ specifications. Tailoring the site to meet their preferences and portray the brand how they envisioned.

Establishing a digital presence to capture audiences

With a new, modern and sleek website – a digital marketing plan was needed! Therefore after identifying the company’s client base and where they wanted to progress – we could generate a strategy which would reach their target audience.

So, our digital marketers got to work. Daily social media management, monthly blogging, extensive SEO work and continuous creation of localised page content. All to rise through the ranks and become noticed.

Consequently, there have been 3 main aspects of our digital marketing plan over the past several years – all working together to generate leads and referrals.

Daily social media posting to build engagement

Three times a day. 5 days a week. We post a range of campaigns styles to retain the attention of existing customers on Facebook. In addition to taking advantage of social sharing.

Wondering what social sharing is? Let us explain. When one existing client of DJL UK likes a post, their friends then see this. If any of these then give it a thumbs up, their friends are visible to the campaign too, and so on, and so on! You get the idea.

Therefore, over the past 4 years, we have made sure to continually post regularly to build awareness and get DJL’s ‘foot in the door’ with multiple clients. A mix of highly visual images to inspire customers, promotion graphics presenting discounts and humorous captions post have meant we have successfully established a brand’s voice to communicate with customers.

From starting out posting to family and friends, DJL UK’s social media now reaches over 1000 customers and achieves significantly high engagement rates daily – not bad even if we do say ourselves!

Engaging and relevant monthly blogs

Each month, our content writers, draft, publish and design engaging blogs for DJL UK that carry the voice from social media over to the website. Covering a range of topics from ‘6 EASY TO TELL signs it’s time to replace your windows’ to ‘Why should I transform my conservatory? 8 Ideas and uses’.

Informative, as well as visual – blogs, are an essential aspect in retaining clients and ensuring new customers recognise you are active. Nobody wants to see a website that is never refreshed with new content!

Localised SEO Pages to reach the target audiences

DJL UK is based in Peterborough – even though this is a large area and can provide more than enough work, what about those customers that are considering a new composite door only 30 minutes away in Stamford? They’re not going to see your website! Well, that’s where we come in!

Monthly localised pages have allowed DJL UK’s website to appear in local search results. For example, ‘Composite doors in Corby’ and ‘Warm Roofs Stamford’. By adding new location each month, we have further extended the net of potential clients – growing the business.

Our work doesn’t just stop there!

Oh, no, no, no! Geek Designs also created contemporary off-line marketing materials to promote brand identity further. The off-line marketing visuals ensured branding flows throughout every aspect of DJL, from logo incorporated contracts, on brand folders and vibrant vehicle livery.

Business guidelines were considered throughout the graphic design process, allowing us to capture the brand’s character to develop a memorable offline existence.

Honestly, we’re not bragging…the statistics say it all!

We delivered long-term value to DJL UK by helping them to understand and engage their customers using database insights and smart optimisation frameworks. New and existing clients continue to provide work for the DJL UK team – pretty good results we reckon.

So, overall, we can safely say we have achieved a successful website that has grown and evolved due to the beneficial, bespoke digital marketing strategy we have implemented.

What!? Don’t believe us? Ask DJL UK for yourself!

“Several years ago, we came to Geek designs and instantly, they understood what we wanted! We wanted a thriving business, and we've got it! The whole team has contributed to the success of the company today - from our fantastic website to managing our social media account. We have full trust that Geek Designs knows our business inside out to deliver results continually. A massive thank you Geek Designs - we wouldn't be where we are today without your help!”

Dan WoodsOwner of DJL UK

See what we have done for DJL? We could do the same for you. From humble beginnings to the present day, we will forever grow your business, refresh content and make sure you are reaching customers, and enticing them onto your website.

Contact a Geek today. What’s the harm in dropping us an email or giving us a bell if you’re curious? Hint: there isn’t any!

The Colour Psychology Lesson That Will Affect Your Marketing

By Design, MarketingNo Comments

Colours play a bigger role in influencing what we purchase more than you may have realised…

We are back again for another psychology lesson – we know, we could start charging for these. But, this time we are back to discuss colour psychology, aka how colour influences us.

Me, you, the person sat next to you; humans are visual creatures. You may not think so, but it’s true. That’s why companies thoroughly test colours of advertisements, ads, buttons – you name it. For example software company HubSpot recently conducted a test that demonstrated that testing is vital.

By changing a CTA button from green to red, the conversion increased 21%! Without changing anything else on the page except the colour of the CTA. Interesting right? That is the power of colour psychology in marketing.

Ultimately, the choice of colour in branding is vital. It has a BIG impact on how the brand is perceived. Therefore, let us guide you through how colour psychology plays a role in marketing, exploring the most popular colours for big brands.

Red

The famous colour of those 99 balloons, that little Corvette and UB40’s favourite wine – red is a popular colour for big brands. From the likes of Coca-Cola, Netflix and Virgin, red one of the most used colours in marketing. But, power does it have in colour psychology?

Red triggers both positive and negative influential emotions. Positive feelings include power, passion, energy and excitement. However, negative emotions include anger, danger, warning, pain and defiance. Therefore, take caution when using red.

But, ever seen a large sale sign in shop windows? Ever noticed what colour it is? Red! This colour creates a sense of urgency, which is what makes it so effective in sales. Additionally, red encourages hunger and gets our appetite rumbling. Hence why we frequently see red within the fast-food sector, such as KFC, Five Guys and McDonalds.

This bold, daring and energetic colour features in a wide variety of brands, from food to sports, clothing to technology.

7% of males claim red is their fave colour

9% of females claim red is their fave colour

Orange

When you think of the colour orange, who else pictures an autumn day with leaves on the ground? An upcoming and popular colour within marketing, the colour features in the logos of many big brands such as EasyJet, Amazon and TNT. In regards to how this colour influences us – orange’s colour psychology is fascinating.

If the colour orange were to have a personality, it would be adventurous, competitive, but disaffected. See it as the teenage of the rainbow. Orange often generates a feeling of warmth, given its association with the sun, but is also considered bright, light and fun. Therefore orange may suit a non-corporate brand.

Additionally, remember us saying orange shades remind us of an autumn day? Well, this is no coincidence. “earthy” brands often use darker shades of orange.

However, 26% of people consider orange to be a “cheap” shade. This is not necessarily a bad thing. This could set you apart from high-end competitors and appeal in regards to affordability.

5% of males claim orange is their fave colour

5% of females claim orange is their fave colour

Yellow

From the famous golden arches to the Post-it notes we use daily at work or school, yellow evokes feelings of optimism, happiness, creativity and intellect.

Yellow represents all things positive due to its connotation to the sun and beach. Therefore, if you’re looking for a happy, fun and youthful brand, yellow is the go-to colour. However, the strong positive of yellow are offset with challenges. According to some consumers, shades of yellow look dirty, while some tints are off-putting to the eye.

But, this shouldn’t put people off. When used correctly, yellow is powerful, especially when paired with a darker colour. Nikon, Bic and IMDb incorporate this colour into their branding.

57% of males claim yellow is their fave colour

35% of females claim yellow is their fave colour

Green

Well, what can we say about green? It’s the BEST colour for marketing 😉

But in all seriousness, green is a relaxing colour that is easy on the eye and synonymous with health, hope, freshness and prosperity. The colour psychology of green strikes a core with humans as green represents life.

Brands which green is associated with a range from pharmaceuticals and organic foods companies, to the military, banking and finance. With only 6% of people viewing green as a “cheap” colour – green is undoubtedly an excellent choice for marketing material (even if we are a little biased).

14% of males claim green is their fave colour

14% of females claim green is their fave colour

Blue

The colour of those great suede shoes – people view blue as a loyal, respectful and social colour.

The colour psychology of blue reveals blue has a very calming effect on the mind. Yet, it is also the colour of strength, wisdom and trust. For these reasons, many big brands use it. From Facebook, Nokia, Ford and Dell – high-flying companies acknowledge blue’s traits. It is the colour of dependability, logic and security.

However, research also shows that blue is considered a safe choice, with many seeing it as an easy choice for a logo. However, by choosing blue you will be aiming at the masses with it being a favourite colour for both genders, plus only 1% view it as a cheap colour!

57% of males claim blue is their fave colour

35% of females claim blue is their fave colour

Black

Finally, black. It is fair to say that black is suited for some businesses and not others. You don’t want to be a Health business with a black logo, do you? Black is synonymous with positives such as sophistication, authority and substance. But it also has its negative connotations – menace, mourning and evil.

But regardless of these negatives, the high street brands are renowned for their simple black and white palettes. With the additions of bright colours, black can add energy and make consumers think of high-class.

With multiple luxury brands – Ralph Lauren, Moet and Channel all incorporate black into their logos – and greatly influences people. A mere 1% of people view it as a cheap shade.

8% of males claim black is their fave colour

6% of females claim black is their fave colour

And there you have it – the psychology of some of the most used colours within marketing. But, of course, we haven’t revealed EVERYTHING there is to know! So, if you’re looking to begin marketing or create a new logo – contact a Geek today to gain the best for your business.

Class dismissed!

The Top 5 Digital Marketing Questions We Get Asked!

By Marketing, SEO, Social mediaNo Comments

Debating whether to start digital marketing? Got some burning questions?

As digital markers, we very much use to questions being thrown at us left, right and centre, and we are always happy to help! But, over our years of experience, we have noticed a few specific questions that continually pop up when discussing digital marketing.

So we thought we would pull back the curtain and reveal some of the behind the scene digital magic. We’ve compiled our top 5 digital marketing questions that we believe should help you if you are thinking of beginning your online branding transformation. (But, before you ask, no not them all! Duh, we can’t give away all our secrets!).

Without much further ado, our top tips just for you!

1. “As a small business, would I really benefit from digital marketing?”

YES! No matter how big or small you are, if you have a business – you need a website. And what does a website need to help it make money? Digital marketing, of course. By branding yourself, you are widening the net of potential customers and amplifying who sees your business.

There are many different aspects of digital marketing – all of which at Geek, we are masters of. From social media marketing, content marketing, SEO and email marketing, paid advertising, the list goes on!

But whatever service you choose, the role of digital marketing is to help get you to be seen among the large crowds online. Whether that is on social media or search engines – marketing builds your brand’s awareness! Through effective digital marketing, you can rise through the ranks of Google and reach the podium of results and attract new leads.

2. “Is email marketing still as effective?”

Do you still receive emails in your inbox? Email marketing may be considered out-dated with other platforms such as social media – but emails are still very much as useful as they always been. If you ponder about it, it could be the most effective!

Think about it – you’re not posting on social media hoping some of your followers will view it, or posting something on your site hoping someone will visit it – you are delivering directly to their inbox. Even if they don’t open, they’ll see your name in the subject line!

3. “Does social media actually help a business?”

Most definitely! It has been proven time and time again, business after business that it does! In fact, not using social media could potentially harm your business. Having an online presence is expected of any company these days.

You can connect with customers; increase awareness about your brand and drive traffic to your website. Social media is no passing trend. In fact, more people follow brands on social media than celebrities! Move over Kim K – businesses are here to break the Internet.

Furthermore, by having an active social media page could lead to social spreading. One person may like your post, then their friend sees this, then their friends, then there’s and so on! See why we say social media is a very effective tool?

4. “What social media should I be using?”

Well, this depends on numerous factors. Starting with, what are your business goals? Are you a B2B or BCB business? The target audience of your business will determine which social media platform you use.

If you are a B2B business, so you wish to be targeting other companies – LinkedIn is the ideal choice for you. On here you can mix with other companies in a similar business sector as yourself. However, if you are looking to target customers, other platforms such as Facebook and Twitter are better suited.

If you are a BCB, it is also essential to identify your customer’s persona. Are they a young or old demographic? Are they male or female? All these may seem irrelevant to you, however, to digital markers, these are the ingredients to concoct the perfect marketing plan.

Each social media platform has a different target audience; therefore, by understanding your customer, your marketing will be more successful.

5. “How long does it take to see results with digital marketing?”

Finally, our most commonly asked question…and, to be honest, there’s no definitive answer. But, there’s one thing for sure, digital marketing isn’t a one-time thing. It isn’t overnight. It is ‘in it for long haul’ marketing. Anyone who tells you they can get you fast marketing results is usually up to no good!

Of course, with paid advertising, results can be seen quicker – however, with organic work, it can take anywhere between 3 to 12 months. Plus you’ll gain significant competitive advantages that your rivals can’t beat just by coming along with a bigger budget! You will get your foot in the door, build awareness and achieve meaningful results.

Remember: digital marketing is a marathon, not a sprint! You gotta keep on runnin’!

The likely case that if you’re thinking about these questions, you probably need a digital marketing plan creating! So, why not contact a Geek today?

We can help you build a bespoke strategy for your company and help drive traffic to your website.

But, if you have any more digital marketing question – you have to come and visit us for those all those special secrets.

8 Psychological triggers that will WIN you MORE SALES

By Business, E-commerce, MarketingNo Comments

Psychological triggers could achieve you a BOOST in sales and profits

Today class, in psychological marketing 101, we are going to immerse ourselves in the psychology of sales. So LISTEN UP as we go through the 8 psychological triggers that are guaranteed to boost your sales!

As a small business owner, you know that closing a sale is crucial to your growth and success. Well, say hello to psychological triggers.

Customers often like to think they are in control, especially when it comes to sales – however, science has proven otherwise.

In reality, with subtle and clever adjustments to your website – you could successfully influence behaviour and motivate someone into purchasing your goods.

So, before we bore you, we’ll deliver what you came to this blog for – the psychological triggers that are guaranteed to drive sales and help close more deals.

SILENCE! The psychological of selling class shall begin…8 essential psychological triggers everyone should know...

Evoke Reciprocity

Remember the saying your mother probably once told you, “you don’t give to receive” well, scrap that!

Reciprocity works quite simply. If you give your customers something valuable, they’ll feel obligated to provide you with something in return. When we say “something”, we mean a sale.

Why does this work we hear you ask? Psychologically people tend to feel uncomfortable when they feel like they owe someone something. Therefore, to balance out this sense of unease, people return the favour. Your customer work the same way – if you do nice things for them, they’ll feel a compulsion to return the favour.

A simple and effective way to incorporate this psychological trigger into your marketing is by offering free products, sample and gift with purchases – who doesn’t enjoy a freebie?

Arouse Curiosity

Give customers just enough to make them want more! If you inject enough curiosity into your content, you’re creating an itch. No, not literally, but your customers are going to need to scratch that itch by taking action – aka by buying a product or reading on to discover more.

Whether it is a marketing email or blog post, this simple psychological trigger, you can evoke curiosity. How? Something a little like this:

  • Tell a story but don’t finish it“Wondering if Bob met his weight loss target and lost 50 pounds? I think the results are going to surprise you! But first, let me share with you common mistakes among dieters…
  • Tell them where to go“In this newsletter, you’ll find out which healthy foods reduce fat and help you lose weight! (See page 15 to find out what it is.)
  • Mention that others love the product“Thousand of other women love our shapewear jeans and so could you!”

Attention is in the detail – Be Specific

More often than not, people are sceptical when they read bold, unrealistic claims – even if they are 100% legitimate! But, this doesn’t mean you should stop bragging about your services. No, no, no! All you have to do is be exact. Psychologically, customers are more likely to believe your bold claims if they specific. Take a look at the example below:

  1. “Last month Tracy made £2000 with Facebook Ads and you can too!”
  2. “Last month Tracy made £2254 with Facebook Ads and you can too!”

Even though these statements are the same, the second statement is more persuasive. That’s because it’s highly unbelievable that someone made precisely £2000. It is far more realistic that they made £2254.

Therefore, whenever you can be specific about a number or any other detail, DO IT!

Build credibility and trust

Remember from our last psychological trigger; people are sceptical. They have their defence shields up and asking themselves “why should I trust this person?’. So, you need to give your customers a reason to rely on you – in other words; you need to build your credibility.

Have you been on a companies website and read about their years of experience or list of numerous accreditations? There’s a method to their bragging. These are examples of reliability building statements. By mentioning how you and your business has succeeded over years of experience, helped multiple people and how you’re the real deal will psychologically make customers believe you are someone who can be trusted.

Do you have experience, credentials, a degree, awards or results in the field? If so, tell people! Sharing your success with your client is guaranteed to build your credibility.

Induce Consistency

People don’t view themselves as indecisive, wishy-washy customers who change their mind whenever the wind blows. People like to see themselves as decisive, so use this psychological fact to boost your sales.

In regards to business, this work by getting your foot in the door. By getting your name out to customers, or even getting them to buy something small from you. When you later ask them for a more significant purchase, they want to appear consistent and complete your favour.

Yes, this technique does work! If you ask your customers for a big sale right away – they will most likely outright say no. However, if you ask them for a small purchase to get your foot in the door, they are more expected to say yes later down the line.

It doesn’t just have to be buying and selling, for example:

  • Ask people to subscribe to your newsletter (easy), then ask them to buy your entry-level product.
  • Ask people who have liked your social media page to then share it.
  • Ask the customer to enter a free contest, then later ask them to register for a monthly subscription.

You get the idea. Once your foot is in the door with a small request, you can make larger requests in the future.

Social Proof

In psychological terms, customers are like sheep – they are unsure of themselves. Therefore they prefer to see what others are doing and follow along.

For example, have you ever been in a situation where you are sure of an answer, but others disagreement makes you doubt yourself and not believe you’re correct? This is an example of conformity.

The same can be seen in sales and marketing. By showing your customer that everyone else is buying your product or service, ‘liking’ your social media posts and subscribing to your emails – they are more inclined to conform in your sales process. This is called social proof.

An easy way to incorporate this within your business is through testimonials – it is not you telling them to buy but other customers! The bottom line is to show that other people are buying from you, which means ultimately more people will do the same.

Invoke FOMO (Fear of missing out)

Fear is an incredibly powerful psychological trigger. But, I’m not saying you should become Freddy Krueger or Pennywise the Clown to scare the life out of your customers! Instead, lightly touch the fear trigger to make an impact.

This is one of the most common and popular techniques for driving sales because of its success. From discounts which last only a few hours, or a bonus reduction to the next 100 customers, or only stocking a select few of an item – all these different methods create a sense of scarcity, boost urgency and in general a sense of fearFOMO.

Radiate Authority

Have you heard of the Milgram experiment? The study in which ordinary, everyday people were told by an authority figure (who was a researcher in a white coat) to deliver an electrical shock to someone else they couldn’t see. Of course, the shocks weren’t real – but the subject of the experiment didn’t know that! Despite hearing fake screams, the participants kept delivering the shocks. Why? Because someone of authority told them to do so.

Please be aware we are not telling you to go round shocking people! But, instead, get people to listen to you and get them to do what you want.

You don’t have to have any specific credentials to position yourself as an authority figure in your niche. If you’re an expert – act like one! Speak with confidence in your blogs, emails and other content to help customer associate you with authority. Not sure if you’re in a position to emote authority – join ventures or gain testimonials from authority businesses are perfect techniques.

Understanding how your customers think and how you can influence their action is a powerful tool that will help you boost sales and profits. But, remember students – use these 8 psychological triggers wisely. After all, the best and most valuable connections with customers are built on trust and care.

Do you want to boost the sales of your business? Or would like our help to build and design a psychology approved website? Our designers and content writers can produce a website that is guaranteed to drive sale – so get in touch.

5 Facebook Ads That ACTUALLY Work

By Marketing, Social mediaNo Comments

Are you using Facebook Ads, but having no success? Well, your luck is about to turn!

On average Facebook is home to 1.45 billion active daily users – from your teenage students sharing videos of funny dogs to small & large companies building their relationships. However, connecting with them isn’t always easy.

For businesses, posting on Facebook alone is not enough. Sure, you could spend time on your efforts to drive people to your website, but this may not be reaching your correct target audience.

So, let us introduce to you to optimised Facebook Ads.

These ads can help you spend your marketing budget wisely and see a positive impact on your website traffic. You can specifically target those who your business is aimed towards, rather than casting your net out and hoping someone of interest sees it.

But, how does a successful Facebook Ad campaign look? Well, we thought we show you 5 of the best Facebook Ads that actually work. Yes! They truly work! So, go on, take a look…

5 of the best Facebook Ads you should be using:

BOGOF – not literally, by one get one free! – Offer Ads

This form of Facebook Ad allows companies the option to promote a discount on a product or service that can be redeemed on Facebook. The benefits of this? Well, it eliminates one step in the buyer’s journey, which statistically increases sales.

There are multiple benefits to an offer ad. First, it drives users directly to your offer. Secondly, you can reach an audience that you want, as all the targeting options can be set.

Finally, you can include as much or little information as you’d like! From the number of people who have claimed it, the duration and the exact offer amount. The more information will help eliminate any unqualified links, which cost you money (annoying we know!).

Lights, camera, action! – Video Ads.

A MASSIVE 8 BILLION videos are watched on Facebook – so surely it makes sense to create a Facebook Ads which incorporates a video? This form of ad offers more engaging content compared to a static post.

Our top tips in regards to video ads, keep them short and sweet! Even though Facebook allows you to upload a more extended and much larger video, the shorter, the better. People want information instantly, not in 10 minutes.

A perfect example of a successful video Facebook Ad is Allbirds. Their short and simple video correctly advertises their footwear while remaining interesting.

Get creative with Photo Ads

Another form of media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook started favouring visual content.

But, it is essential not to get lost among the crowds (when we say crowds, we mean billions of other users who are posting images). Photo Facebook Ads should tell a user what your offer without any confusion. The image can be as bright, colourful as unique as you like, as long catches people’s attention.

Take a look at this photo ad from a company called Monday. They cleverly incorporated Apple’s old colours into their logo – a subtle nod to their services.

But, before we move onto the next ad, we leave you an important reminder! Remember, the optimal size for a Facebook photo ad is 1200×628 pixels – any bigger than that; you will be cropped (dun, dun, dunnnn).

Did you get your invitation? – Event Ads

Events ads promote a specific event. The buttons or ‘call to actions’ on these pages usually send users directly to the ticket purchasing page, generally on the companies website.

By using this form of Facebook Ad you will drive a targeted group of people to attend your event. The ad will show up in the News Feed of the specific audience you’ve chosen, enticing them to attend. Getting people to events and those bums on seats can be tricky. But, by promoting your event to a targeted audience on Facebook can grab the attention of the right attendees.

For a successful events ad, make sure to include the perks of attending, the price, dated and a clear call to action (button) to purchase a ticket.

Finally (but our favourite) is the Multi-product Ad

How does showcasing several of your products within one ad sound? Perfect right! Well, you can achieve just that with a multi-product Facebook ad. Users can scroll through the images and click on individual links to each product – providing them with an interactive ad. You can promote multiple of anything, blogs, services, anything you do!

Here at Geek, our favourite multi-product Facebook ads are ones in which tell a story. This can be seen in the example below. Each ‘section’ acts as a step-by-step guide on how to curl your hair. A bright idea if you ask us!

Not to brag, but here at Geek Designs, we specialise in social media marketing. So, if you’d like to integrate Facebook Ads into your digital marketing strategy, get in touch with us. While you’re busy providing the services and making existing customers happy, we can get new and potential customers to you. Yes, we are that good!

What is this ‘SEO’ stuff? The Guide for Beginners.

By Marketing, SEONo Comments

I know you’ve been looking – so here’s the easy way to understanding SEO. 

This abbreviation will be an important part of your successful digital business – but what does it mean?

Search engine optimisation (SEO) for short is a big part of every business you see on Google (so, yeah billions).

When you have a website made, SEO is the stuff that will come with it. Basically put, search engine optimisation is the optimisation of websites to help Google understand what it’s about.

However, today we want to help everyone understand it.

SEO is one of those things you are never ‘fully knowledgeable’ in, this I because every day it changes. Just like the creator of Photoshop, even he says that he isn’t an expert on his own app.

Don’t fall for these ‘SEO experts’, it changes every day and I don’t believe they’ve become an expert on the new changes after 24 hours. Therefore what you need to look out for are the digital marketers who know how to use SEO.

So, for you SEO rookies we’re going to tell you all you’ll need to know and ensure that you remember it by putting it in the simplest way.

Okay so entrepreneurs, competitors and interested readers, here’s your guide to SEO:

I mentioned it briefly – but what is SEO?

Yes, we know what this stands for, but what is it? SEO is the ‘stuff’ that web designers and digital marketers (or your brave-selves) will implement into a website to allow Google to rank your pages.

Google is a robot, it relies on digital information to process everything and SEO will break down what your website means.

Without SEO, there is no website, well it isn’t on the Google search engine anyway.

SEO is made up of keywords, locations and conjunctions (connectives) that help rank a website under these terms. However, throwing in every keyword you can think of is a bad move.

This is where ‘SEO strategists’ ensure to implement SEO the best way. SEO takes time, research and forward thinking, this is because you want the best SEO for your site.

Onsite SEO

Now, this SEO will be what you find on your website. This is one of the most important optimisations, this is because you’ll need onsite SEO to get your pages ranking.

Also known as metadata, you will need to put together keywords that generate a concise yet short ‘title tag’ and keywords that form a slightly longer yet clear description.

Metadata is what your users will see on the search engine results pages (SERPS). This data will be ranked by Google and tell users what the link will lead them too.

They’ll end up looking something like this:

Organic SEO

You may have seen these two words around quite often and it’s important to consider them. Organic SEO is a mostly ‘free’ way of getting your website noticed by the customers you want.

Unlike paid methods of optimisation, organic SEO typically requires a one-off payment and a month’s worth of website traffic and conversions.

Basically put, although this sounds the perfect way to get more leads and sales, organic SEO does take time. I know many of you don’t want to spare time, however, in the long run, you will see the result you were promised.

So what options of Organic SEO do you have?

Well, there are many, but there’s only one type I want you all to focus on for now and that’s Local SEO.

Local SEO

Let’s say you’re based in London, there’s a lot of competition there am I right? Well, what local SEO does – it gets your website found in local areas.

Break down the search queries to specific towns or smaller cities will help customers find your business much easier.

Local SEO pages are added to your website, here a digital marketer will optimise the page and content to rank for a local search. For example, a plumber can rank for the keywords ‘plumbers in Clapham’ and come up when a user searches this particular enquiry.

Paid SEO

Also known as ‘Google Ads’, paid SEO is the long process of paying to get results, just as Google wants you too. You have PPC and PPI campaigns that will help you get more customers, however, the headache is that you’ve got to pay.

However, even if you are agreeing to pay for amplified SEO, it’s important that you have a strategy behind your efforts. Often, people will ask a digital marketer for help as they know the ins and outs of a successful campaign – but you can attempt it yourself.

It is always best to ask a professional before you commit to Google Ads because you will end up spending a lot of money on the wrong traffic.

10 Don’ts of Social Media (infographic)

By Marketing, Social mediaNo Comments

Social media can benefit your business, but first, you’ll need to stop doing these 10 things. 

You’re always seeing ‘tips’ on how to better your social media, but what about the tips on not what to do? Geek Designs have listed the most common mistakes made by companies on their social media; These mistakes can lead to social failure, damaging your reputation and costing you time and money. 

If you are planning to start up Facebook, LinkedIn or any other popular social application it’s more than important to read this infographic. We want to help people make their businesses the best they can be and social media can help with this. 

Therefore, here are 10 of the most important DON’Ts to remember when using social media. 

 

Well, these are 10 social media don’ts that you’ll need to remember throughout your social venture. They can be easily forgotten so make sure you plan!

Need help utilising your social media for your business? Do you need help with social media management? Get in touch today to speak with our marketers:

7 Important Google Ranking Factors

By Business, featured, MarketingNo Comments

Does your website have what it takes to reach page 1?

Reaching the peak of Mount Everest isn’t going to happen without the right precautions, just like reaching page 1 of Google! Yes, both are entirely different, but both follow the same principles (in a way, it’s the closest analogy I could think of).

It’s everyone’s goal to reach page 1, and we’re not going to promise that we’ll get you there in a week. However, we can guarantee to get you there eventually. Eventually is the key word though, the length of this ‘eventually’ is all down to your digital marketing commitment and how your website looks.

Google’s algorithm is unpredictable; it continually changes each day without warning anybody. This is the issue many business owners don’t realise – you may be on page 1 now, but maybe not tomorrow.

Geek has the job of keeping up with the trends (sorry Kardashians) to check for what Google is looking for in websites. This way we know how to effectively market a site and get it up the search result pages.

So, without further ado, I present the 10 MOST important ranking factors:

1. Metadata keywords

This stuff is explained more in our SEO guide blog; however, for now, this is a KEY contributor to your Google ranking. You will need to optimise your metadata with the keywords that you want your website to come up under.

However, you must do this precisely, don’t go adding every keyword in your industry in the title and description; instead, keep it short and concise. But don’t forget to make sure your titles and descriptions make sense too!

2. Content Refinements

Google much prefers fresh content. Google is always on the lookout for regularly updated content, so much so that it will pay attention to the website who do this.

Having high-quality content is good, but it will need to be updated every month to ensure that your site is noticed amongst the crowd.

3. Linking

Internal or Outbound – links are a critical ranking factor and so why are so many businesses forgetting them? Internal links reference and link to other pages on the same website, whereas outbound links link elsewhere.

Implementing links into your content will get you noticed, this is because Google bots will analyse the information on your site and the connected pages or websites.

4. SSL

Now there are arguments as to whether or not SSL makes any difference to your Google ranking and it a way it definitely does. Google will see your website as ‘secure’ in comparison to a site that hasn’t an SSL certificate and therefore ranks you accordingly.

Users are also much more likely to click on a site that has an SSL certificate. Google alerts the searcher that your website isn’t secure if you haven’t an SSL certificate which will scare of customers, especially if you take online payments.

5. Mobile UX responsive design

In this day and era, people use mobiles much more frequently than computers and laptops – it’s all about convenience. Google ranks website well if they feature mobile optimisation; this is because they know they’ll be of use to an inquiring user.

Websites that aren’t updated to suit a mobile or tablet device will fall down Google’s pages after all new and useful sites have always been favourable.

6. Keyword in URL

Along with keeping the URL as short as you possibly can, it’s always very important to implement your ranking keyword in there too. Google actually crawls your URL also to find out more information about the page and what to rank it under.

It’s important not to stuff all your keywords into your URL as said before, the shorter, the better (in Google’s eyes). It also helps your customer; no user wants to type out a long URL – KEEP IT SHORT GUYS.

7. Image alt tags

Sticking any image on your website to make it look pretty isn’t going to help you get to the first page of Google by any means. Google appreciates imagery on a website, but for images to come up under the right keywords, it requires optimisation.

Implementing the right keywords into your photo and describing what’s in the picture will rank your website. Your image’s alt text can often be left out, remember to do this!

These are 7 of the most important ranking factors; however, these are also 7 of the most commonly missed factors. Google will admire a beautiful, seamless website, but you will also need to carry out these elements. This is all to ensure you remain noticed by the algorithm.

Reaching page 1 either runs on luck or consistency. However, unless you feel lucky and know that your competition is easy to beat, then we need to think about what to do.

Geek has many tricks up their sleeves to get your marketing plans the best they can be. If you need assistance or are curious to begin marketing your site, then we can certainly help.

Click ‘free consultation‘ to get your journey kick-started.

The Real Ways To Get More Website Traffic

By Business, MarketingNo Comments

If you’re tired of hearing promises and receiving no customers, then you’ve come to the right blog.

The thing is, the Internet is full of false hope disguised as good negotiation. Business owners have the all-important job to ensure that they fall for the right proposal.

Geek Designs often hear scary stories from new clients about how they spent thousands yet received no return on investment. Each customer was promised sales leads; however, the ones they did attain weren’t relevant or converting.

Well, let us tell you something honest.

Getting more traffic to your website will take time; however, sometimes it won’t (for the lucky ones). Everything is up to how persistent you are and how much you are willing to trust your marketing team.

Should I use a digital marketer?

The real question is, do you want to hand the responsibility to a professional or do you believe that you can get results?

Digital marketers understand how to optimise campaigns effectively and use organic SEO to your advantage. Quite often you’ll find ‘top tips’ on doing this yourself, but without a strategy, what’s the point?

Professionals can also put together a marketing plan that is unique to your business and goals. These plans detail exactly what they’ll do and what it will achieve, all with realistic figures.

So, before I bore you, here are some REAL ways to get traffic heading to your website:

LOCAL SEO

Organic SEO, the one thing most people will question with ‘is it worth it?’ Hell yeah, it is.

This type of SEO is mostly free. Unlike paid SEO which charges you every time someone clicks the link to your website, organic SEO requires a one-off payment each month for many website visitors.

Local SEO is in that category.

Nearly 1/3 of all Google searches feature ‘near me’ or a set location. If you’re looking for customers that are local to you, well, you’ll need this SEO on your website.

Digital marketers set up localise pages that rank under a particular location, therefore when someone searches for ‘pubs to escape the Mrs near me’ then your pub businesses will appear in the search results.

Post HELPFUL and ENGAGING blogs.

When we say put together blogs for your site, we don’t mean that a home improvements company should be telling their customers how they manufacture a wooden door. Instead, tell them why they should buy that wooden door.

Funny, emotional, surprising and useful blogs will get people heading to your website.

When you post about a new blog that you’ve got on your site, you’ve got to give a reason why they should.

Time is expensive; people will click onto your blog and bounce right off if they find it boring or irrelevant.

Do you find yourself often reading blogs? Admittedly, most of us will only pay attention to the interesting ones. We all like blogs that show failure, victories and information that provide us with ‘life hacks.’

Each industry is different, that’s why you’ll need to research competitors and put together a plan. Bullet point blog topic and see what your peers think.

Love it or hate it – Social Media.

Facebook, Instagram, LinkedIn the lot. As a population, we either love using them or don’t. However, each business WILL benefit if they use the right channels.

Once you have a polished website up and running, then you can get sharing it to social media.

However, make sure you’re targeting the right visitors. Posting your website on the Facebook giant predominantly focuses on your homeowners and full-time mummies.

LinkedIn will open your website doors to professionals, making it a highly useful platform for B2B. Are you a creative industry? Get yourself on Instagram and Pinterest now!

Market your emails to existing and even potential customers.

I won’t lie; email marketing can be a right pain. However, despite its tendency to annoy people it has a high conversion rate– if you do it right.

Creating bespoke, eye-catching email designs will capture your customer’s attention. So while you’re at it, stick a link to your website on the email to show them where the beautiful email came from.

Digital marketers quite often take care of all the design work for you, all they’ll need is your preferences and your approval.

Email marketing is a direct form of marketing, it comes as close as waving your product in their face and demanding money (but much more subtle).

Use these tips and you will get more traffic to your website.

Trust me, I didn’t spend all this time writing a blog for nothing, these 4 pointers will work and maybe not today, but in 3 months time, oh definitely.

Geek has a marketing team at hand that can answer your queries regarding website traffic.

However we won’t tell you all the secrets to get website traffic or what would we be?

We can put together a free marketing plan for you. We have the questions, you’ll just need to ring us or email us to answer them.

But you can also try these 4 tips yourself. It’ll take experimentation and determination (not trying to sound to inspirational) to get results, but it’ll be worth the work.

Call us on; 01733 686100

or arrange for a free consultation.

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