LinkedIn is the dominant social media platform for people that are in a professional or a business mindset. There are numerous reasons why LinkedIn Ads can be a worthwhile venture for your business, and we know you’re here to seek out the answer to the question, “How can LinkedIn Ads benefit my business?”. So, let’s get straight to the answers!
LinkedIn Ads Agency in Peterborough
LinkedIn is the dominant social media platform for people that are in a professional or a business mindset. There are numerous reasons why LinkedIn Ads can be a worthwhile venture for your business, and we know you’re here to seek out the answer to the question, “How can LinkedIn Ads benefit my business?”. So, let’s get straight to the answers!
How much should I invest in LinkedIn Ads?
Well, what are you buying when you pay for LinkedIn Ads? You’re purchasing for visibility to your niche audience. LinkedIn offers the perfect opportunity to target a business audience and your target demographic within that business audience. You can spend anywhere from £10 to £100 a day. If you have a potential reach of 50,000 in your target audience, the optimum amount to pay would be £100 a day. The good news is that LinkedIn’s cost per acquisition tends to be lower on average than Google Ads, but don’t disregard Google completely; LinkedIn and Google complement each other, but more on that later!
So you now understand why LinkedIn Ads can be a profitable investment for your business. But, hold your horses. We’re honest folk here at Geek Designs. LinkedIn does have some problems, but like every problem, there is always a solution.
Ad Fatigue
The clue is in the name, and you can create fatigue for your users if they are exposed to the same ad over and over again. Only running one Ad harms your campaign, not only through fatigue but in the long run for visibility. If you run one ad, LinkedIn will show that Ad only once to the user in a 48-hour period. However, if you were to run multiple Ad campaigns, with variations on each campaign (to avoid fatigue), LinkedIn will show those Ads more and within a 24-hour period.
Realistically we recommend businesses and marketing teams run between 6-12 LinkedIn Ads. However, this doesn’t mean you can set up a silly amount of campaigns. It is vital to remember that an Ad on any social platform interrupts the flow of the user. Whereas with Google, the user goes to Google to ask a question; therefore, the Ad is less of an interruption. This leads us nicely too…
Push & Pull
With LinkedIn, you’re pushing a message. With Google, you’re pulling the consumer in. They can be a deadly duo when used in conjunction with one another. LinkedIn offers Sniper Rifle-type targeting for audiences, precise and consistent.
In comparison, Google offers slightly less accuracy but still the same power. However, at the end of the day, LinkedIn is still a social media platform. Only some of the users are in a buying mindset. On Google, the user has a buying intent. Therefore the ads will relate to whatever they are looking for and potentially have a higher conversion rate, but what’s the point in creating ads without the visibility and awareness of YOU first?
Before you go…
Ask yourself these questions:
1. What are my business objectives?
2. Is my audience on LinkedIn
3. Can LinkedIn ads help achieve my business objectives?
To get a better understanding of digital marketing, download our free pdf document.
Glossary
Display Ads
Advertising placements on websites, social media platforms, and other digital channels, often incorporating images, videos, and interactive elements, to increase brand awareness and drive traffic to a website or landing page.
Search Ads
Paid advertising placements that appear alongside or within search engine results pages, targeting specific keywords or search queries to increase visibility and drive traffic to a website or landing page.
Shopping Ads
Advertising placements that appear alongside or within a search engine and other digital channels, featuring images, prices, and further product details, to promote and sell specific products to online shoppers.
SEO
Improving the visibility and ranking of a website in search engine results in pages through various techniques and strategies to increase organic traffic and improve user experience.
Copywriting
Written content, such as advertisements, marketing materials, and website copy, designed to influence an audience, generate leads, drive sales, and build brand awareness.