12:1 ROI
From google ads
What we have done for Body Aid
We crafted a newly defined brand identity with new colours and typography that enabled Body Aid to have consistent branding across all platforms and collateral.
A bespoke new feature: an online personalised E-learning platform. With a user dashboard, students can purchase and access course information.
With a multi-touchpoint strategy of Google Search and Meta campaigns, reaching those searching with intent and retargeting them on their preferred social platform – giving Body Aid an impressive ROI – 12:1 for 2023
A user-centric website that streamlined all processes, especially the online booking system. What was once complicated is now simple.
With new locations, we continually manage Body Aid’s organic presence with Local SEO content and informative, knowledgeable blogs.
Email automation threads have been implemented to entice newly captured lukewarm leads with personalised, targeted email campaigns.
The journey started with Brand Identity creation
However, we cannot begin today’s story with that; we are going to introduce you to Body Aid through their marketing…consider this the prologue.
With the website offering a seamless user experience – you can read about how we managed to achieve this further down – marketing efforts were necessary to increase brand awareness and sales. Therefore, we formulated a multitouch point strategy:
By combining organic and paid methods, we reached people where they hung out.
Whether they were searching with purchasing intent on Search Engines or simply scrolling on their preferred social media channel, Body Aid would interrupt their journey.
SEO, Google & Social Ad Campaigns
Through conducting successful SEO, Google and social ad campaigns for Body Aid, we generated a considerable amount of data collected through laser-targeted campaigns. Yet, this rich data trove, of which Body Aid had invested their own money to buy these clicks, needed to be more utilised. These valuable contacts were individuals who had displayed interest in the courses that Body Aid provided. These individuals represented the upper sections of our sales funnel and were warm leads. Yet, there was a missed opportunity to maintain their engagement and provide consistent awareness to these potential customers. Therefore, we needed to introduce email marketing into the plan.
Email MARKETING
Emails allowed us to entice those who are lukewarm, keeping the Body Aid name in their inbox until they are ready to purchase. Compared to other marketing strategies, email campaigns can resonate with audiences on a more personal level. Instead of competing to stand out on digital platforms, emails land directly in the audience’s inbox, giving Body Aid a chance to get their undivided attention.
One crucial element that required special attention was personalisation. Our approach transcended beyond merely incorporating their names or locations in emails. We aimed to envelop them in a blanket of relevance, tailoring information, courses, and advice specifically to their needs. Imagine a client has recently completed a level 2 Sports Massage course. Our strategy would involve sending targeted emails promoting level 3 courses in their vicinity, along with upcoming course dates. Such an approach not only sparks anticipation and excitement for their forthcoming fitness journey but also effectively creates a sense of urgency (FOMO). This could be further enriched by adding bespoke advice emails or videos focussed on Sport Massage to them. We can also use onsite behaviour tracking, adjusting our communication to reflect their individual actions, thus identifying their position in the sales funnel.
Blogs
While gaining buyers’ attention was needed, we also wanted to reinforce that Body Aid Solution was a place of reliable knowledge and expertise, which meant implementing informative blogs into our marketing plan. Not only are we able to bring additional traffic to the website through on-site and off-site SEO, but we also spend extensive time researching Body Aid Solution’s sector to ensure we are providing high-quality information to their readers and confirming to them that Body Aid Solution is a place of insight and fitness expertise.
Branding
A Refreshed Look
Body Aid Solutions is a national fitness-focused company with fitness centres all over the UK. Body Aid Solutions educates thousands of students with elite sports knowledge and experience by offering personal training, gym instruction, sports massage and pilates courses and more niches within the fitness industry.
Body Aid Solutions came to Geek seeking a more streamlined focus on their website, especially for their booking system for fitness courses. They needed an e-learning platform encompassing their entire learning material. By doing this, Geek removed the need for Body Aid Solutions to have physical copies of their learning material, saving the company printing costs and reducing their carbon footprint. The core of the brief was to enhance the website’s user experience and bring Body Aid Solutions’ website to match the level of the business.
Colour Pallete
Our first step in this project was giving the client a refreshed look. We retained their logo and iconography but gave them a new colour palette for the new website.
We chose pink, blue and royal purple, moving away from their previous green, teal and white shades. The royal purple and blues symbolise strength and determination, a core theme of the business. It also implies a premium quality service, an essential ethos for Body Aid.
Typography
Heading 1:
Wide Extra Bold
Heading 2:
Wide Extra Bold
Heading 3:
Wide Bold
Dosis
Heading 1:
Wide Extra Bold
Heading 2:
Wide Extra Bold
Paragraph:
Regular
Website
Design & Development
Booking System
Once we refined the new colour palette and typography, the website design and development stage began. This site would have a large amount of content and user-centric functionality, so we needed to take the time to streamline everything.
Our first port of call was to simplify the booking system as it was clunky and complicated and offered a poor UX experience – so much so that it caused users to become frustrated, bypass the online booking system and contact Body Aid Solutions directly. We eliminated admin time by making the flow of the booking system straightforward and intuitive for the user. A process that blended in seamlessly with the theme of the rest of the website.
E-learning platform
The final piece of the puzzle was to develop a new feature on the website – an
E-Learning platform. We wanted to ensure this was a slick, easily navigatable part of the site on both mobile and desktop. As well as displaying which online activities were available to complete as part of the course, we designed a dashboard showing upcoming essential dates for the course, a progress icon and clear links to video resources. Therefore, only those who have purchased a class can access the personalised dashboard.
