Social Media
Today’s shoppers are tapping into an ever-growing number of places online to find what they need. So here at Geek, we help vendors by helping them maximise their reach and meet more customers wherever they shop.
Social Media
in Peterborough
Today’s shoppers are tapping into an ever-growing number of places online to find what they need. So here at Geek, we help vendors by helping them maximise their reach and meet more customers wherever they shop.
We strive to increase your presence online with each post
More than 50% of the world’s population now use social media. So, surely it makes sense to target where people will spend their time? More than ever, people are scrolling through social media feeds; therefore, social media marketing is a strategy you need to invest in.
Here at Geek, we understand the importance of your social media presence and how this can impact your business. If your customers are on social media, you need to be as well. So, let us help you cut through the noise on social media.
Meta Ads (Facebook & Instagram)
Meta has evolved into a formidable force in growing your brand awareness and engagement through ads. Therefore, if you are a business that wants to interpret your audience’s feed with your service or product, Meta Ads give you the perfect opportunity to do just that.
Let’s say your business is a gym, so through your research, you have learnt your niche audience is women aged 25 to 45 based in Cambridgeshire; therefore, you will target your ads to female Facebook either-or Instagram users who are based in Peterborough and Cambridgeshire. Through the algorithm learning what your ad is and through precise targeting, your ad will reach your desired audience. They will react to your ads’ call for action – whether to drive traffic to your website or engage with a product or service.
Learn more
LinkedIn Ads
LinkedIn offers the perfect opportunity to target a business audience and your target demographic within that business audience, such as business owners or apprentices. LinkedIn offers Sniper Rifle-type targeting for audiences, precise and consistent.
With LinkedIn, you’re pushing a message. With Google and Microsoft, you’re pulling the consumer in. They can be a deadly duo when used in conjunction with one another.
Well, what are you buying when you pay for LinkedIn Ads? You’re purchasing for visibility to your niche audience. You can spend anywhere from £10 to £100 a day. If you have a potential reach of 50,000 in your target audience, the optimum amount to pay would be £100 a day.
Learn more
To get a better understanding of digital marketing, download our free pdf document.
Organic Vs Paid
Not so fun fact time; The average organic reach of a Facebook post is only 5.2%! Your target audience is unlikely to see your posts without paid Facebook ads, no matter how hard you try.
At Geek, we suggest and implement that businesses begin to combine and optimise organic reach strategies with paid ads. The reason for organic posts is reputation management for your company; the more regular your company posts on social media, the more reliable and engaged you look to your customers.
Having a consistent brand is crucial as it reflects your professionalism and keeps your loyal customers engaged. By not dedicating time to your social media persona, people can easily scroll past you and find a competitor. Humans are visual creatures, so having graphics that capture their attention ensures your brand is remembered. Therefore, consistency and relevancy are key.
Both organic and paid advertising have their benefits and can be very effective for businesses, depending on the goals of the company and the resources available. It is worth utilising both Organic Marketing and Paid Ads to maximise the reach and effectiveness of your advertising efforts.
Social Media Marketing Consultancy & Strategy
So, now that you’ve read what goes into all the different marketing styles, you could think it is something you can do yourself. While yes, run and implement these strategies into your business model, you’d benefit from having a marketing consultancy meeting with our marketing team. For larger companies, we understand that you may already have a marketing team whose toes you want to avoid stepping on, so Geek has previously provided marketing consultancy to those with in-house teams. We like to view these meetings: Geek is your cake mix in a box; realistically, everything you need to make the cake is in the box, and that’s us, Geek; however, the cake box still allows you to complete it yourself.
Our marketing consultancy came to be since we are always greeted with various questions that can become time-consuming. While those asking the questions gain valuable knowledge, it infringes on our time. Now, we have dedicated time for businesses to come to Geek and have a one-to-one to receive marketing and general business advice within the digital sector. The beauty of being an agency born in the digital gold rush and evolved during the digital golden age means our knowledge comes from that experience and working for numerous businesses within those years. We have picked up a thing or two.
The proofs in the pudding
Check Out Our Work
We have successfully generated results for a variety of businesses operating in a range of different sectors, from businesses prompting nature observation binoculars across the whole of the UK or accountancy courses in Stamford. Our Peterborough Social Media team are experts on all things Meta, LinkedIn and much more, depending on your industry and business type.
Glossary
Meta Ads
Create and display sponsored content and messages on Meta to targeted audiences to increase brand awareness, generate leads, and drive website traffic.
LinkedIn Ads
Create and display sponsored content and messages to targeted audiences on LinkedIn to increase brand awareness, generate leads, and drive website traffic.
Display Ads
Advertising placements on websites, social media platforms, and other digital channels, often incorporating images, videos, and interactive elements, to increase brand awareness and drive traffic to a website or landing page.
Search Ads
Paid advertising placements that appear alongside or within search engine results pages, targeting specific keywords or search queries to increase visibility and drive traffic to a website or landing page.
eCommerce
The buying and selling goods and services over the internet, involving online transactions between businesses and consumers.
These guys are amazing!!!! Completely got the exact style and branding we were looking for, they created our logo and designed our website. Nothing was too much trouble. Cant wait to work with them again
Laura
Weddings Inc
FAQs
What kind of targeting options are available for Shopping Ads?
There are several targeting options available for Shopping Ads, including:
- Location targeting: This allows advertisers to target users in specific geographic locations, such as states or cities.
- Device targeting: This allows advertisers to target users on specific devices, such as desktops, laptops, or mobile devices.
- Custom intent targeting: This allows advertisers to target users based on their search history and other online behaviours.
- Demographic targeting: This allows advertisers to target users based on their age, gender, income, and other demographic factors.
To optimise your product feed for better ad performance, you can try the following strategies:
- Use high-quality product images that accurately represent your products.
- Include detailed and accurate product descriptions that highlight the unique features and benefits of your products.
- Use relevant and specific product titles that include keywords users are likely to search for.
- Ensure that all product information is complete and up-to-date.
- Use product reviews and ratings to build trust with potential customers.
What bidding strategies should we use to maximise our return on investment?
To maximise return on investment for Shopping Ads, there are several bidding strategies to consider. One option is to use automated bidding, which uses machine learning algorithms to adjust bids in real-time based on factors like user intent and competition. Another option is to use manual bidding, which allows advertisers to set their own bids based on their desired return on investment. A third option is to use a combination of these two strategies, in which automated bidding is used to optimise bids for certain products or categories, while manual bidding is used for others.
