So you need to create a design brief, how do you make it the best it can be?
A design brief is an important starting point to make when initiating a design, whether you’re the designer or client. You should consider aesthetics, content and deadlines specifically when summarising what you aim to create. If you have a good design brief, you are more likely to generate the best design results.
Set Goals and Targets with your client
With anything, it’s always necessary to consider what goal you’re trying to reach. Doing this will inspire you to influence your design ideas around your ambitions. You should research the best steps toward achieving your specific goal. After research, try to work your design ideas towards this. You need to think about what you aim to communicate across to the audience you’re looking to draw in.
Are you trying to promote a product or service? Maybe you want brand awareness? Whatever goal you’re aiming for, you need to ensure the design is clear and concise. Another factor to consider is how you are different from your competitors? What benefits do you offer which the opposing companies do not?
Who is the target audience?
It’s always important to determine a specific audience to aim your design towards. Everyone needs to have a primary consumer; this is so you know who the products or services must be aimed at. Whether a small company or a large business, you need to consider the exact person you’re looking to attract. Knowing your customer is additionally useful for future cases where you may want to invest in social media campaigns.
A persona is easy to create and helps you with the closure of your design. For instance, you may be looking to promote to adults who are unemployed; therefore use keywords that associate with this status. The customer is the most important factor to include when creating a design brief, or with furthering your business in any way, they drive a business’ income. You will need to make sure you can cater for their needs to guarantee engagement.
Asses the overall budget
When it comes to transforming a brief into something practical and active you need to consider the budget you’re willing to invest. Careful expenditure is vital for the business to develop effectively, whether that’s financially or concerning awareness. Spending too much when the design proposal doesn’t work out as planned or isn’t what the client was looking for, could result in a significant loss for your company. This result will leave you out of pocket with no increase in sales or success.
However, ironically if you spend too little, you may not promote your design idea far enough to see any change resulting in wasted time efforts and money. Either way, you have to consider your design brief regarding expenditure as carefully as possible, this should always be kept as one of your top priorities when coming up with a new design.
Insight further into the project you’re undergoing.
Some projects will not be as in depth as others; many clients do not know how to construct an effective brief so will leave this up to you to insight further. You will need to carry out extensive research into your clients to find out what kind of business they are and to if an e-commerce site would be more beneficial for them. Clients won’t always understand the full extent of a detailed, design brief. Therefore, you can effectively construct ideas from the goals and objectives of the project itself.
Blog integration and widgets for social media integration should also be considered if you have not been given details of them be sure to ask your client to see if it is a feature that they would like implemented into the website – as sometimes it’s easy to miss such features like this out. Make sure you get every small aspect of the project criteria right and you this will benefit both you and your customer considerably leading to improved result and reputation for your company.
Request material from your client
Organic material from your client is essential towards helping you construct an effective design brief. Original information is useful because it will give you an idea of how the business wants to portray itself. If your client has any logos, media or imagery that you would consider helpful for your design brief, always make sure you request them.
The more relatable your materials, the more effective your design brief will be in the eyes of your clients after all the aim is to please them as much as possible and produce a practical design that they’ll confirm. If however, your client does not have any useful photos or logo ideas in place, you can ask for them to design or come up with something similar to what they’re after so you can construct the design brief more effectively.
Check the style that the business uses.
Every company has a set method, and the design will need to be able to tailor around this. Whether it’s aesthetics, function or persona, you need to be able to cater this within your design brief. You need to keep the client’s sense of brand awareness in place, reflecting this aim within the design. Asking for designs your client likes and dislikes from competitors will help to construct a valuable design brief that situates itself around your client’s preferences.
Consider the don’ts mentioned by your client.
If your client has asked you to specifically not include something, you don’t. Whether it was strict or briefly mentioned, there is no room for error. Therefore you must construct a design brief, which eliminates what your client didn’t want. Considering such element will save you time and money. Always go with a new design proposal which implements factors that the client will not turn down in hindsight.
Whether you’re looking to achieve precise results or a rough, design brief guide you need to consider this carefully. Depending on the client and your approach, a formal questionnaire is usually your safest option and typically the best when it comes to wanting to achieve as much information as possible. However, if you’re going to simplify methods for your client and yourself for that matter, you can email over rough guidelines and receive brief notes on the desired design brief.
Overall to write an effective design brief, you need to have fundamentals in place from the client. The material should provide enough information for you to work with it. Without valid data, a design brief can be difficult to compose, and you will be left guessing what is right and wrong. There are so many factors and research that need to be carried out to produce a design brief that suits your client. However, it’s all down to the extent of your innovation that determines the outcome of its success.
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