Get Your Brand Noticed Online in 2015
One of the most important parts of digital marketing is ‘online branding’ so we have put this article together so you know how to get your brand noticed, online in 2015.
You Need a Website
Nearly every man and his dog go online to research products and services before they purchase them. On the website they expect to see details about the product or service, they want to learn about the company from the About Us page and they want to be able to contact the company easily to find out more or purchase the goods or services they are desperate to have.
To make sure these potential clients come to you, you need to make sure your website stands out from the crowd, it needs to be completely flawless when it comes to functionality and site navigation. If a website loads too slowly or the visitor to your website can’t find what they’re looking for, they’ll be off as quickly as they arrived.
Don’t Be Pushy
If the potential client comes through your website and decides to give you a call, don’t be pushy. Build up a relationship with them, become their trusted friend and show you care about them as a person, not just your next sale. A great way of building up this relationship through the website, before the client even calls you, is through blog posts. You can create blog posts talking about the services you offer and how these help people but also ‘How To’ guides and top tips for your potential customers. If a visitor to your site sees that you are keen to help through your website they’ll be sure to trust you on giving you a call.
Have A Strong Online Brand
It’s not all about the website; you need to have online branding elsewhere too. This could be your logo on your customer’s websites and your supplier’s websites. Using social media is an excellent way of ensuring your brand makes noise so make sure you are on the right social media platforms for your brand and that you are using them correctly. Most importantly make sure all your ‘brand voices’ match and that at every point you are talking in the same language, as one brand.
If you would like to know more about how you can get your brand noticed online in 2015 give us a call; when it comes to websites we are always happy to help!