Is your business mobile ready?
A smartphone is as close to a magic wand or lightsaber as exists outside of the dimension of fantasy.
Recent research indicates that 7 in 10 people own a smartphone in the UK. The same group has to project that 78% of mobile user will have a smartphone by 2016. That’s just about every person who isn’t a small child or old age pensioner that’s in a nursing home. Here’s another way to say that: Essentially every one of your prospects and customers has a smartphone. Allow me to spell it out for you: If your business isn’t ready for mobile it’s a dinosaur waiting to become extinct.
Here are two important first steps so your business will avoid extinction by mobile:
1. Get your online information optimized for local search.
This is critical for a comprehensive online strategy, but mandatory for mobile because mobile searchers are often trying to literally find a business. If I’m in and hungry for pizza, you want me to find you in my local mobile search for “pizza places in Peterborough.”
2. Decide whether to invest in a mobile site or a mobile app;
either one will get your business ready for mobile. Here’s the difference:
App: A software application that downloads to and resides on a customer’s mobile device.
Downloaded information, like an article or podcast, that can be used later without an Internet connection.
Updated information, like today’s menu or discount, has to be downloaded and will likely take longer to present than a mobile page.
Mobile site: Your website condensed for the smaller mobile screens. When your regular URL is requested from a smartphone, the mobile site presents automatically with the most important elements and fewer graphics. In other words, form follows function.
Most mobile sites cost less than most apps to create, update and maintain, and a mobile site icon looks just like a mobile app icon.5. Disadvantages: Most mobile sites aren’t as sexy as most mobile apps. And just like your regular website, a mobile site cannot be used unless the device is connected to the Internet.
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