The Advantages Of A Mobile Friendly Website
Mobile friendly websites are the latest top topic and everywhere you go you’ll see someone talking about mobile friendly websites. We have put together this article so you can see what a mobile friendly website is, top tips for a mobile friendly website, why you would a mobile friendly website and the advantages of a mobile friendly website.
What Is A Mobile Friendly Website?
First let us talk about what a mobile friendly website is, it’s easy to talk about the advantages of a mobile friendly website, but if we don’t know what it is in the first place… well, there’s really no point in talking about the advantages of it.
A mobile friendly website is a website that displays correctly on any screen, from PCs, Laptops and Macs right through to handheld devices like smart phones, tablets, iPhones and iPads. It means you don’t need to zoom in or out of a page to be able to see what it says, instead it is a website and content that is clear to see on any screen.
Why Have A Mobile Friendly Website?
The main reason everyone is talking about mobile friendly websites is because Google have decided that this is part of their latest algorithm, you could be penalised if your website is not mobile friendly and it is likely you will move up the search engine rankings if your website is mobile friendly.
This is just one of the many reasons you should consider having a mobile friendly website, but it is often the most common reason businesses opt for a mobile friendly website. Another popular reason is because the majority of the traffic to your website comes through mobile devices, so you want to make sure these mobile device users of your website can easily navigate round your website and get what they need from your website quickly.
Tips To Make Your Website Mobile Friendly
There are lots of ways in which you can make your website mobile friendly and we have put together just a few tips and pointers to help you out. For example, you don’t want a separate website for mobile users – you want the same website for every device but just lay it out differently so it’s easier to use on whichever device the user is coming to your website from.
Try and opt for a responsive design so your website can be easy to be viewed on a wide range of devices and you can be flexible with layouts, images and designs on your website. When creating your mobile friendly website think about the size of font and buttons on your website pages. The bigger the button the more likely the user is to click it while the smaller the font the more likely the user will have to mess around with zooming in and out, or they will just go to your competitor instead.
When using images on a mobile friendly website try and use high resolution images to avoid pixilation on high quality device screens, try and use YouTube videos on your mobile friendly website too because when you embed the YouTube code it will already be responsive which will make your life easier. It’s a really good idea to have a ‘View Full Site Here’ option too so the visitor to your mobile friendly website can view your real website too which some users will prefer to see.
Advantages of a Mobile Friendly Website
There are lots of advantages of a mobile friendly website including an improved level of mobile user experience because the mobile friendly website is specifically designed for handheld devices, you don’t need to mess around zooming in and out and research has shown us that a mobile optimised website significantly improves the user experience and customer satisfaction which means the user will stay on your website longer and they will be more likely to purchase your products or service.
Due to the fact mobile friendly websites are specifically designed for mobile standards means that they will load up much faster, so the user has less of a wait which means they can spend more time browsing your website. A mobile friendly website will also allow you to use mobile specific features such as click-to-call and mapping functions which will make the user experience better for engagement and context, which will make a more personal user experience.
As we touched on earlier, a mobile friendly website will also improve search engine rankings on search engines like Google to help you be seen by more people and potential clients. A mobile friendly website will also allow you placement in a growing number of mobile and local directories.
A good quality mobile friendly website will also help your brand and business stand out, presenting a positive and contemporary identity, creating immediate positive results for your brand. A mobile optimised website will also give you competitive advantage, because it is easy to use and well designed visitors will stay on your website instead of going elsewhere. With a well designed mobile optimised website you will be able to capture and keep your visitors attention.
If you use QR Codes in advertisements, on your vans, on flyers or as part of your marketing campaign as a whole then a mobile friendly website can be really useful. The QR code will be scanned and taken to your website so it needs to be mobile friendly. You could also have different pages for each QR Code that will encourage more interactivity from the user.
Well designed mobile optimised websites are more flexible and cost effective than app development, for a well rounded mobile presence a mobile friendly website is exactly what your business needs. A mobile website is always available, whereas an app needs to be downloaded and logged into before it can be used.
Mobile friendly websites also offer you more new and exciting advertising opportunities to help you reach your target audience. A mobile phone is within reach 24 hours a day so if you have a promotion, sale or special offer you can get it out there quickly and easily.
Mobile Friendly Website Statistics
If you’re still not convinced that a mobile friendly website is the best thing for your business then you may want to have a look at these statistics that could, very likely, make you think otherwise about have a mobile friendly website for your business;
61% of people say they’d quickly move to another site if they didn’t find what they wanted straight away on a website on their phone
67% of users state that they would be more likely to purchase a product from a mobile friendly website, than a non-mobile friendly website.
74% of users, on using a mobile friendly websites, said they would be more likely to return to the site in the future.
79% of people that don’t like what they find on a website on a mobile device will go back and search for a new mobile friendly website
50% of mobile device users said even if they liked a company they wouldn’t use them if the website wasn’t mobile friendly.
48% of people said that they become frustrated and annoyed when a website they are using is not mobile friendly.
If you think that you would like a mobile friendly website for your business why not give us a call to find out how we can help you. You can even pop into the office and meet us, to find out more about what we can do for you and your online presence.