The Wedding Emporium

The Wedding Emporium came to Geek with an already successful existing company but wanted to develop an exciting new business model – a collection of high-quality and reliable wedding suppliers, all under one roof!

a snippet of

THE BRIEF

The process began with The Wedding Emporium requesting the new brand to connect to their already established business – but not directly relate to it. Therefore, we worked closely with the client on making their vision become a reality. As they came to the table with a clear idea of a colour palette and overall aesthetics, we were excited to produce the outcome.

YEAR

2020

MISSION
TYPE

Design & development

The Wedding Emporium branding sheet

project process

THE INITIAL STAGE

The process began with The Wedding Emporium requesting the new brand to connect to their already established business – but not directly relate to it. Therefore, we worked closely with the client on making their vision become a reality. As they came to the table with a clear idea of a colour palette and overall aesthetics, we were excited to produce the outcome.

Our team took their time researching the market to gain a sense of what was needed for The Wedding Emporium to stand out from competitors. We then incorporated this into their existing ideas and concepts to create a bespoke and pertinent logo design that is modern, memorable and suitable for online and offline media.

Pretty in Pink

Blushing Bride

Something Blue

wedding-imporium-page rose-flower rose-head pink-square

project process

NEXT STEPS

After the completion of the branding, we began designing the website, taking key elements from the logo to create a synonymous online presence. We kept the design contemporary, evoking high visual impact and retaining a neat layout to appeal to the target market.

Pringle & Tweed typography

Created by Nicky Laatz, stylish and unique, Pringle & Tweed is a new handwritten font with a graceful nuance.It’s gentle curves and natural lettering make it distinctive and elegant.

To make your lettering look truly unique, Pringle and Tweed comes with a comprehensive set of double letter ligatures, and a set of stylistic alternate lowercase letters in its opentype features.

Pringle and Tweed includes a slanted version for an extra elegant feel.

Pink roses with bud and leaves illustration graphic

As The Wedding Emporium is due to operate in a physical brick and mortar space, we wanted the website to be as enticing as the emporium itself. By creating device responsive aesthetics, we can provide a seamless user journey from the users’ first online visit through to visiting the physical showroom.

We’re excited to watch The Wedding Emporium grow as a business, and we can’t wait to continue working with them in establishing their brand online!

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