Today’s shoppers are tapping into an ever-growing number of places online to find what they need. So here at Geek, we help vendors by helping them maximise their reach and meet more customers wherever they shop.
Shopping Ads Services
in Peterborough
Today’s shoppers are tapping into an ever-growing number of places online to find what they need. So here at Geek, we help vendors by helping them maximise their reach and meet more customers wherever they shop.
What Are Shopping Ads?
As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help users make informed purchase decisions. This makes users more likely to complete a purchase on your site.
1.
Sarah is searching for a pair of white trainers, So she does a Google search for ‘white trainers’.
2.
When the results come up, she is presented with various shopping ads from merchants selling white trainers.
3.
Sarah can quickly see which shoes match her style by looking at the picture in the shopping ads.
4.
She can also quickly see whether the white trainers fit her budget by looking at the price.
5.
This means that by the time Sarah has clicked an ad, she has a good sense of the product and its cost, which puts her further down the purchasing funnel compared to the average web user.
How Does Geek Manage And Set Up Shopping Ads?
Unlike other Google and Microsoft Ad platforms, Shopping ads rely solely on the feed you input to inform it on what products are included and for which queries they should be displayed – rather than bidding on keywords. Consequently, advertisers need to use optimised, correctly formatted shopping feeds to upload their information to Google and Bing, for the best chances of being displayed for the correct queries.
Your Shopping feed can also incorporate extra details about your products, such as review ratings, prices, sizes and anything relevant to entice the user to your online store. As a Google and Microsoft Partner agency, we are experts in optimising Shopping feeds to get the most out of your product features in the SERPs.
When working with Google and Microsoft Shopping campaigns, it’s essential to consider a holistic campaign plan. We no longer see PPC marketing platforms siloed; we see them as a combined effort that pulls together to reach your desired outcome. Therefore, your Google and Microsoft Shopping ads should be blended with other marketing efforts, such as Display Ads, Facebook and LinkedIn Ads to create a multi-touchpoint strategy that keeps you constantly in the thought process of potential buyers. Then, when your audience is in the consideration stage, you can gently remind them of who you are until they are ready for when they want to buy.
To get a better understanding of digital marketing, download our free pdf document.
Glossary
Meta Ads
Create and display sponsored content and messages on Meta to targeted audiences to increase brand awareness, generate leads, and drive website traffic.
LinkedIn Ads
Create and display sponsored content and messages to targeted audiences on LinkedIn to increase brand awareness, generate leads, and drive website traffic.
Display Ads
Advertising placements on websites, social media platforms, and other digital channels, often incorporating images, videos, and interactive elements, to increase brand awareness and drive traffic to a website or landing page.
Search Ads
Paid advertising placements that appear alongside or within search engine results pages, targeting specific keywords or search queries to increase visibility and drive traffic to a website or landing page.
eCommerce
The buying and selling goods and services over the internet, involving online transactions between businesses and consumers.
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FAQs
What kind of targeting options are available for Shopping Ads?
There are several targeting options available for Shopping Ads, including:
- Location targeting: This allows advertisers to target users in specific geographic locations, such as states or cities.
- Device targeting: This allows advertisers to target users on specific devices, such as desktops, laptops, or mobile devices.
- Custom intent targeting: This allows advertisers to target users based on their search history and other online behaviours.
- Demographic targeting: This allows advertisers to target users based on their age, gender, income, and other demographic factors.
To optimise your product feed for better ad performance, you can try the following strategies:
- Use high-quality product images that accurately represent your products.
- Include detailed and accurate product descriptions that highlight the unique features and benefits of your products.
- Use relevant and specific product titles that include keywords users are likely to search for.
- Ensure that all product information is complete and up-to-date.
- Use product reviews and ratings to build trust with potential customers.
What bidding strategies should we use to maximise our return on investment?
To maximise return on investment for Shopping Ads, there are several bidding strategies to consider. One option is to use automated bidding, which uses machine learning algorithms to adjust bids in real-time based on factors like user intent and competition. Another option is to use manual bidding, which allows advertisers to set their own bids based on their desired return on investment. A third option is to use a combination of these two strategies, in which automated bidding is used to optimise bids for certain products or categories, while manual bidding is used for others.
